My Customer is My King (‘If you do not take care of your customers, someone else will’ – Clark Harley)

How many times did you personally suffer with bad after sales service? If you have, will you go back to the same company, or even recommend your friends that specific product? I guess the answer will be a BIG NO!

I tell my entrepreneur friends and trainees, that your customer is your king! And in most cases your king is neglected once sales are made – After sales people often do not consider themselves as part of sales team and forget that only their services are bringing the customer back and fetching referrals too.

Customers are indeed a pain! They are hard, if not impossible, to please. They endlessly whine about the quality of the company’s service, the price of the product and the complementary features they think they are entitled too. And why should they not? They are burning their hard earned money (or credit card) in buying your product; and every piece sold brings in more revenue in the company.

Technology has done wonders, and one of its wonders is the speed that it can spread the word around with! Twitters, Facebook, Linkedin are making it really difficult for companies to prevent for reputational damages. Customer influence and expectations have never been greater than in today's around the clock web connected world. Comments and opinions, positive and negative spreads at across the Internet and its many channels, communities, blogs, discussion groups and trusted business and social networks with a speed we cannot imagine!

Undoubtedly, today your customers need more attention, quick response and more personalized service – Remember there is competition in the marketplace. And also that most customers do not complaint; they just do not come back! Since a repeat customer reduces the cost of doing business, he is important – companies’ today need to invent new ways to retain customer loyalty lets think how can you keep brining repeat customers? How can you add value to your current customer service?

At times it is as simple as listening to your customer – Yes so simple:

Many companies, brands and campaigns put their reputation at stake only by a lack of listening and prompt responsiveness. Remember, your customer is busy – He would call you only if there is an issues – and your careful listening and reacting can make a significant difference to your brand perception resulting in customer loyalty and retention. Also you can build your brand value by engaging your happy customers through social media network for a viral impact!

There are two quotes I like to share with you:

‘If you do not take care of your customers, someone else will’ – Clark Harley.

“Choose to deliver amazing service to your customers. You'll stand out because they don't get it anywhere else” -Kevin Stirtz

The world is filled with talented poor people - In Business – There is only one way to make money!

Business is good, business is bad – Economy is melting down etc, these are the statements we hear in business conversations, business dinners and in the media.


I have however noticed that vibrant entrepreneurs do not complaint; they follow the simple route of making money – “Increase sales at minimum cost”. Think about it, there are MBA’s who know business tools inside out, but how many work for themselves? Few may be!

People who have created business empires usually have simple education, but great idea – implemented successfully – created massive sales.

I often quote Richard Branson and Anita Roddick who have built businesses from nothing and not only established world class brands, but also proved that doing business is about passion to excel and passion to SELL.

I was reading a comment by Anita in which she explained a “successful entrepreneur”, she says;

“You have to be an outsider, a person who does not go with a mainstream. You have to have a vision, ideas, optimism and a certain degree of craziness”.

Look at Body Shop’s selling technique, “Change what women look like”! Simple isn’t it?

I particularly like Richard Branson’s style. He is informal and adds fun to his initiatives. He has given Virgin this informal style – but if you look closely at his model, its 100% CUSTOMER FOCUSED. He sells what his customer needs. Virgin’s ability to understand customers is remarkable. From selling music to business and first class seats to expensive cruise holidays, there is just one focus – CUSTOMER.

Hence to me as an entrepreneur, your selling skills are more important than creating an excellent product or service.

Think about it:

- How many good writers are not Best Sellers?
- How many scientists are not able to market their excellent innovations?
- Why excellent chefs are not in restaurant business?
- Why many expert beauticians are not running their own beauty salons?
- Why so many business graduates are not in entrepreneurial career?

Your ability to SELL is the only route to making money. But the question is “Are you ready to take a course in effective selling? Remember Selling is an art that needs to be learned – and while basics are usual, dynamics of selling are also changing rapidly.

Page 181 – Rich Dad Poor Dad “The world is filled with talented poor people – Perfecting their skills to build better hamburger rather than the skills of selling and delivering the hamburger”

Blogging for Beginners - Why Blog?

Only last week I was asked to share my views on Blogging with a group of 20 students at a local university. It was such a wonderful experience, and at the end of the discussion, I offered them help as well. I said if anyone of you wishes to become a serious blogger, send me your draft posts and I will do tweaking for improvements.


I thought few posts on the subject would interest readers. So expect several small posts here on this subject. And these will be purely based on my experience of blogging.

Question is, why blog?

Key reasons for me were “Recognition” and “Expression”. In addition to these two, I think for a young blogger, there are three more convincing points; blogging

- Improves creativity
- Improves writing skills and styles
- Interaction with wide community around the globe.

I was reading a report by KPMG, UK that suggests;

• People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access.

• Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved.

• Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%.

When more and more people are searching for reading material online, with over 2.9 million searches every minute, opportunities are infinite!

My next post on this subject will cover:

1. Challenges Before you Start
2. Finding your Niche

So watch out -

Lessons from RED BULL – Awful Taste – Massive Market Share

“Red Bull is not just a drink. Instead, it is a "philosophy"—one seemingly derived from his own outlook on life—and a "functional product," used to improve strength and performance and to revitalize the body and mind.” Dietrich Mateschitz –Owner of Red Bull


Starting from Fuschl, an Austrian village, RED BULL has developed its niche in 161 countries. Only last year it sold 4.2 billion cans of its drink, including more than a billion in the U.S. alone. In 2004, the company had 2,605 employees; in 2010, 7,758 -

Undoubtedly, Dietrich Mateschitz now 67, is one of the most successful entrepreneurs of this century, a man who with his unique selling abilities, challenged the most established brands in the beverage industry..

His vision that created a new beverage category “The Energy Drink” also famous as “speed in a can". This unique positioning made RED Bull as number 1 product in this category!

Question is: Red Bull does not taste very good, so what are the reasons for this huge success?. Mateschitz says “It's not just another flavored sugar water differentiated by color or taste or flavor. It's an efficiency product. I'm talking about improving endurance, concentration, reaction time and speed”.

To me the answer is: A Well defined USP – Implemented in a Unique way

The company works closely with sports that require energy and present state of mind. Focus of Red Bull's marketing campaign has always been its claim that “it can improve athletic performance”. It l has over brand 500 brand ambassadors - athletes from 97 various sports. The company also owns four soccer teams: New York's Red Bulls (and their stadium), Red Bull Salzburg, Red Bull Brasil, and RB Leipzig and a Nascar team and two Formula 1 racing teams.

Mateschitz is Austria's richest man, and Red Bull is the biggest thing to come out of this small country in Europe. This success has close ties with “Vision” “Positioning” “Strategy’ and “Implementation.

Another Surprise – Excellent Waiting Lounge at Dhaka

On my way back to Pakistan from Dhaka, I got the opportunity to wait for my flight at Business Class Lounge managed by Ruposhi Bangla Hotel. This lounge was earlier managed by Sheraton Dhaka. Since Sheraton has now stopped operating its chain in the city, the lounge is now managed by this local hotel.


In my pervious visit, I used Biman Airline lounge, and I was shocked at the poor quality of that lounge.

So my expectations were low this time around too!

However, when I entered Ruposhi Lounge, I was happily surprised! It was a well managed and neat place with hi speed wifi, nice choice of snacks and beverages. Staff was very friendly. I particularly like to mention that Chief Captain Sarwar Hosain and his waiter Prince were actively taking care of their guests.

Mr Hosain told me that this lounge serves about 250-300 customers on a daily basis and they prepare fresh food and keep it properly replenished. It is operated around the clock.

This lounge is supervised by Mr Harun Ur Rashid Mollah, who is the Operation Manager for this lounge.

I recommend spending time at this lounge at your next flight from Dhaka

Dealing with Workplace Conflicts

“I am upset”, how frequently do you hear this phrase? Off course uncountable times, at home or at work. Reason is simple – people are generally frustrated!


The above phrase is the beginning of “anger”, symptoms can affect the individual badly and spread like an epidemic, causing damage to the organization.

In my recent discussions with senior executives, one key feature which registered to me very strongly was, all workplace related anger issues initiate with “ego”! Hurt by a remark or attitude of a colleague, reaction starts. Perhaps uncontrolled emotional reaction is human nature, but certainly workplaces aggressions mostly caused by some underwater currents within the organizations.

Generally speaking, the key reason for workplace anger is to do with attitudes about themselves and predisposed judgments about others, which influence them to display disrespecting behavior towards others. People acknowledge that exhibiting aggression isn’t a sign of rightfulness or being energetic. There is no doubt that those who engage in angry behavior, lack maturity and insight about influencing behavior of a fellow human. Whether you are the one who is an aggressor or are the one on the receiving end of these emotional outbursts, the key to manage workplace anger is to make conscious choices for one’s actions. One must pause and reflect whether the behavior is going to contribute towards resolution of exacerbation of the problem. This one choice is likely to spell the difference.

Having said above, managers often find themselves in a challenging situation while dealing with such issues. Please realize that “Anger is mostly caused by conflicts” – period.

Now if this realization soaks in, managers need to understand the reasons for conflict and deal with it accordingly. My extensive discussions with HR guys reveal that there are three major reasons for workplace conflicts:

• Communication barriers
• Lack of recognition
• Ethical issues

And often dealing with workplace conflicts become easier managers are focused on the three points given above.

While dealing with an angry staff members, first thing is to listen and take notes, ask simple questions, repeat if answers are not satisfactory, get your facts right.

Caution: Do not react even if a direct comment is passed; remember angry person is “out of his mind”

Slowly you will see fire dying, this is the time to start your move towards discussing the solutions – Be prepared, as angry guy can’t give you one – You are now in lead. Enjoy!

Simple Experiments can Improve Sales

Effective Product display is a technique used by large stores and branded product outlets. However, small businesses often neglect the importance of this important tool.


In the year 2000, I was working as a part time cashier at Dairy Queen outlet in Burnaby, British Columbia, Canada. Owners were two Italian friends who had other businesses as well. This outlet was managed by a Senior Staff member. His name was Mark. He was a great guy. He trained me in the art of ice cream making (I am still good at it!).

We used to make ice cream cakes and other products from raw ice cream. I am sure not many of you have heard RAW ICE CREAM. This means ice cream coming direct from the freezer. The process is simple, plastic container full of homogenized and pasteurized milk is attached with the freezer via pipes. Freezer sucks milk and rotates it at a certain speed, raw ice cream is ready to use in 30 minutes.

We had cold displays cabinets in which ice cream cakes and other packaged products were displayed. I observed that specific products were staked in a specific cabinets, and customers pick the first available container only, and the rest of the containers remained unsold. It was our duty to replenish these cabinets.

I had an idea, without asking Mark. I changed the display setting, which allowed customers to see every flavor available in the cabinet. Two benefits, customers were selecting from a wider variety, and sales increased the same day this change was made. Mark asked me how I got this idea, I said simple – I placed myself as a customer and quickly learnt what needed to be fixed.

You know what, I got a 1$ raise in my hourly pay – I was making $5 extra everyday!

Simple things can bring major changes; one does not need to know ROCKET SCINECE. Message is “keep experimenting!”

Where to stay in Dhaka – I recommend Neat, Friendly, Modern Lakeshore Hotel , Dhaka

Although Dhaka receives a large number of visitors from all over the world that come here mostly to do garments business, there are only four world class hotels in the city, The Westin, The Radisson, Pan Pacific and Sheraton (Sheraton is now run under local management and name has been changed too). Last two are in the heavily crowded and congested location, whereas Radisson is near the airport and Westin is too expensive!


During my last visit to Dhaka, I stayed at Radisson. It is a grand property, but just too far away from the city, so once you are in the hotel, going out for a walk is challenging.

This time around, I was recommended to stay at Lakeshore Hotel located about 7km from the airport in the heart of Gulshan area. I took a chance, and believe me, I enjoyed every moment of my time here. I booked my pick-up which was provided in a superb car at only $10! Right from check-in the professionalism and hospitality has been of highest level.

This encouraged me to express my feelings in this blogspot.

Located next to Lake Banani, this hotel is owned by Mr Kazi Tariq Shams who started this property as a guest house and turned it into a hotel about 5 years ago. The hotel has 60 excellent rooms fitted with all necessary stuff. Bathrooms are spacious and toiletries are of good standard (disposable razor was of inferior quality though, but I use my own so didn’t bother me at all). And FREE WiFi also --

Breakfast is fantastic and ranges from fresh juices, fruits to hot dishes of wide variety. I however did not find decaffeinated coffee and stuck to local Ispahani Tea. For the last three days I was served by MD Baehchu, who is a trainee waiter, but he showed excellent hospitality and care.

Another young man Soumen was there from room service who served me dinners. Food was of high quality and wide variety to chose from. I quite liked the Vegetable Thali and cream of mushroom soup.

While leaving Pakistan, a friend who was born in East Pakistan (Now Bangladesh) told me to eat Shagur Kala (banana). Its excellent. Must eat when you are here next!

Most exciting thing was an excellent pool at the rooftop! I would recommend this hotel to anyone traveling to Dhaka and wants to stay close to shopping area of Gulshan.

Entrepreneurship is about turning crazy ideas into Profits

1/3rd Idea, 1/3rd Hard work and 1/3rd Luck – I heard this from a seasoned entrepreneur and mentor only last week! In my opinion, entrepreneurship is an addiction without cure. Once into entrepreneurship career, failures become learning, time becomes money, ideas become cash cows and success becomes the ultimate objective.

• Turning ideas into opportunities


• Securing cheap finance


• Implementation and


• Continuity


Scott Gerber who is a serial entrepreneur and the founder of Sizzle It!, a New York based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council says:


“I am proud to have learned such a great deal from my failures, and the fact that I get to share them—and, more important, the hard-knocks lessons learned—with a worldwide audience is a real thrill. After all, what’s the point of ending up in frivolous litigation, nearly losing your shirt, pitching VCs for tens of millions of dollars with no revenue model, or being forced to move back in with your parents if you can’t have a few laughs as a result, right?”


Richard Branson, founder of Virgin Group is unique. He says "I don't go into ventures to make a fortune. I do it because I'm not satisfied with the way others are doing business." This shows that some entrepreneurs are just different; they want to do things in a different and in more creative manner.


Richard started his entrepreneurial career in 1967 when he quit school at the age of 16 to start a magazine. He hoped his magazine, titled “Student”, would become a voice for young activists. When in 1968 the first issue came out, the headmaster of his school wrote him a note that said: "Congratulations, Branson. I predict you will either go to prison or become a millionaire." Richard’s passion made him a billionaire with a net worth (in 2010) nearly $8 billion!


I believe that one needs to be crazy and consistent to achieve the rewards of Entrepreneurship!

I wrote this blog as guest writer for Ashraf Chaudhry's blog.

You too - Arnold Schwarzenegger!

The picture shows Maria Shriver giving kiss to her husband Arnold Schwarzenegger on winning the elections as Governor of California.

"This is a painful and heartbreaking time. As a mother, my concern is for the children. I ask for compassion, respect and privacy as my children and I try to rebuild our lives. I will have no further comment."


The above statement was made by Maria Shriver after separating from a 25 years of married life with Arnold Schwarzenegger, who admitted that he fathered a child with of their household staff members and hid the secret for 10 years. The staff member worked with the family for 20 years, left the job only in January this year.

63 years old former governor and said that, "I understand and deserve the feelings of anger and disappointment among my friends and family. There are no excuses and I take full responsibility for the hurt I have caused. I have apologized to Maria, my children and my family. I am truly sorry."

He told media: "While I deserve your attention and criticism, my family does not ".

Lets see how media treats this news and for how long this remains focus of media attention in the US and internationally.

Old Dhaka – A city within the City

A city of massive traffic congestions and history! Over 20 million people it is the most thickly populated city in South Asia.

This is my second trip to Dhaka, capital city of Bangladesh. During my last stay, I did not find time to explore the city. But this time I was determined to do a bit of traveling in the old part of Dhaka.

After a busy day with board members and senior staff at Bangladesh Women Chamber of Commerce & Industry (BWCCI), the primer business association on South Asia serving over 2500 women entrepreneurs across Bangladesh, where I was working with them in developing a Strategic Plan, I hit the road on an auto-rickshaw (called CNG here because it uses compressed natural gas as fuel). My guide was Mehdi Hasan, Training and Capacity building Officer from BWCCI. Mehdi’s seven month old son was sick today, and he came to work a little late, but he happily took me on this trip to old Dhaka, where he lived during his childhood. He is after all a South Asian, you know, we are full of hospitality and respect.

CNG took us to the closest intersection to the old part, but due to a procession that was celebrating Hasina Wajid’s return to Bangladesh (it is an annual event), we got down and crossed the road to take a bicycle rickshaw. It was my first time in this environment friendly vehicle pulled by a skinny man, I asked him if he is a local resident. No, they come to Dhaka only to make some money, with an average income of about 300-400 Taka, of which 80 Taka goes to the owner of rickshaw; they hardly make enough to survive! But this is the most effective way of traveling short distances in the city.

So Old Dhaka – almost all residents of old Dhaka were Pakistanies, means non Bengalies. After separation from Pakistan in 1971, they opted to stay in Bangladesh and are still called Pakistani. This is not strange for me, because those Bengali families, which stayed back in Pakistan, are still called Bengali.

Crocked and narrow streets of old Dhaka reminded me of old Lahore, red brick tall buildings were quite similar to inner Lahore. One could smell Kacha Biryani from a distance (meat biryani, very similar to Palo Rice). Small shops were making puri and kachoori. Our rickshaw puller knew I am a foreigner, in expectation of reasonable reward; he gave us a big round of the area. We passed through wholesale markets selling auto parts, bicycles, food grains etc. I saw many small food vendors selling noodles and peeled cucumber, which were fully poised with dust and other pollutants!

It indeed was an experience. Old Dhaka is a different city within the city.

Most interestingly I was told to keep only little cash in the pocket, CNG rickshaw have doors that one needs to keep locked (fear of snatching!) and Mehdi said “You look different”!

It was a trip, I can never forget. My thanks to Mehdi for taking time out for this unforgettable experience.

Poor Service – Poor Rating

The secret ingredient for a successful airline is its service quality.

After having traveled in Emirates, Qatar, Thai, Itehad, you get used to a high quality Business Class experience. Nice, comfortable and modern seats, excellent meals, both in quality as well as quality.

However United Airlines is yet to learn the actual meanings of Business Class! Experience UA977, a 14 hours direct flight from Dubai to Washington DC. The flight leaves at mid-night Dubai and lands in the US at around 7am. You would like to get enough sleep to allow you going to work around mid-day.

Forget about this if you have taken UA977…. Business Class is comparable to an Economy+! Still operating with manual seat controls, the leg room and seat alignment does not provide Business Class comfort.

After the recently becoming a single company, Continental and United together with United Express, Continental Express and Continental Connection, operate an average of 5,820 flights a day to 373 airports on six continents. However US Airlines are not in good financial shape.

The US's eight largest airline companies (counting United Airlines and Continental Airlines as one and Southwest Airlines and AirTran Airways separately) incurred a collective 2011 first-quarter net loss of $1.01 billion, ATW calculated. The deficit was slightly widened from a net loss of $985.7 million in the 2010 March quarter as rising fuel costs offset strong revenue gains. With these financials, one should not expect any major service quality uplift program, at least in the medium term.

Choice is yours, but I would opt for other options!

Markets Suffer as IMF Chief Dominique Strauss-Kahn Arrested

“IMF will remain fully functional and operational” – Caroline Atkinson, IMF Spokesperson.

This weekend’s biggest news hit the media that reported the arrest of Dominique Strauss-Kahn, Head of International Monetary Fund.

He is expected to plead not guilty at his arraignment Monday, following allegations that the Frenchman sexually assaulted a maid in a swank New York City hotel. According to an account the woman provided to police, Kahn emerged from the bathroom naked, chased her down a hallway and pulled her into a bedroom, where he began to sexually assault her. She said she fought him off, then he dragged her into the bathroom, where he forced her to perform oral sex on him and tried to remove her underwear. The woman was able to break free again and escaped the room and told hotel staff what had happened and police was called.

Anne Sinclair, who is a TV journalist and wife of Kahn said "I do not believe for one second the accusations brought against my husband. I have no doubt his innocence will be established,"

In 2008, Dominique was investigated over whether he had an improper relationship with a subordinate female employee. The IMF board found that the relationship was consensual, but called his actions "regrettable" and said they "reflected a serious error of judgment."

BUT markets have felt the jolts!

Gold prices kicked off the week on a softer note Monday, as the dollar gained following the news of Dominique’s arrest. Gold for June dropped $3.20 to $1,490.30 an ounce in electronic trading on Monday. Silver prices also weakened, with silver for July delivery dropping 36 cents to $34.65 an ounce!
Europe is also worried, Kahn had been one of the key players working to address Europe’s debt crisis. The euro has suffered, falling 7 weeks low. Asian shares took a dip over concerns about European sovereign debt woes.
Watch for developing news on media.

Are there Investment Opportunities during Economic Downturn?

A public opinion poll is no substitute for thought. Of the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars. Warren Buffett

The world economy is in recession! For a long time, we have been hearing this statement from friends, governments, International Monetary Fund, World Bank, Central Banks etc. Real Estate Market is down; stocks are in shamble, mutual funds made huge losses, be careful hold on to your liquidity, do not make foolish investment decisions – have been the grapevine around coffee tables, pubs and golf courses.

Having said above, there are many financially literate opportunists that were able to crack business deals worth billions of Dollars. One recent example is $ 8.5 billion Skype buyout deal by Microsoft Corporation. If the times are challenging, I wonder why aggressive corporate entrepreneurs are making new investments, from where are they making money and parking it in money making opportunities?

Perhaps they are the intelligent once and are able to interpret the insights of businesses with open minds and turn these challenges into opportunities. They are able to tap into hidden opportunities, no matter how bad the economic indicators are. Or they are planting seeds today in the hope or sweet fruit in the times to come?

I was training a group of senior businessmen, and ethos of my session was “Investment Opportunities”. Although, belonging from wealthy business families, it was a depressed bunch of people. At least for the first hour of my session, I kept challenging their ability to improve upon their superficial way to looking at opportunities, and some of them started reacting! Off course I was expecting that.

After coffee break, said, if the business climate around you is so sickly, why are you in still in business? The fact is that your respective businesses are sustaining economic pressures; you are employing staff, producing goods, competing with other market players, paying for your luxuries. I went on and said:

“You are managing your business well. The only thing that is missing in the equation is your boldness to start investing in opportunities”.

They were astonished and started realizing the fact! Let’s discuss how you define opportunities, I said. They were thrilled, and over the next five hours the group came-up with a number of potential investment opportunities.

In my view, the general notion of being careful turns in to being lethargic during the time when economies are slow. But those with ability to understand that challenge are always willing to take calculated risks and are often successful!

Anthony Robbins’ Elements of Leadership and Peak Performance

I was touched by Anthony Robbins’ following quote:

“I was 11 years old when a man I'd never seen gifted my family with a huge basket of Thanksgiving goodies we couldn't afford ourselves. In that moment I came upon a new meaning—strangers care. Soon after, I created the Basket Brigade to bring hope and food to those who need it most.”

Anthony Robbins, a great speaker, author and specialist in peak performance has been actively assisting leaders for over 30 years in sharpening their leadership skills. He has spoken in front of more than 3 million people around the world and sold around 35 million books and audio coaching products.

He is also a strong believer in giving back to the society. Anthony Robbins’ Foundation, a non-profit initiative feeds about three million people in 56 countries every year through its international holiday “Basket Brigade”.

Established in 1991, The Foundation programs have impacted more than 2,000 schools, 700 prisons, and 100,000 health and human service organizations. Foundation’s main focus is improving quality of life for children, the homeless, the prison population, and the elderly. Anthony uses funds raised by his book sale, public speaking engagements and live events to support his initiatives.

To me Anthony’s personality impresses people around him with his positivity. This positivity brings about the power to excel and power to succeed, two elements that create leadership and ensure peak performance.

Anthony, keep inspiriting the world!

Watch an Anthony Robbins’ excellent video I found for you:

Think Insights – Google Tools for Marketers and Researchers

Jenny Liu, Senior Product Marketing Manager, Google in his blog of 11 May wrote:

"It’s one of our guiding principles that data beats opinion. With that in mind, our marketing team has put a lot of effort into posing interesting questions—How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today’s Hispanic web user?—and answering them with concrete information to help marketers make better informed decisions".

Google is making the difference! The comapny has developed an excellent tool “Think Insights website”. This tool will represent a wide variety of content. Google will use its knowledge and insights into internet marketing trends. The company has put substantial efforts in understanding its users which is helping Google improve how web users are embracing new media platforms and how marketers are adapting to technology’s dynamic landscape.

The availibity of key data will facilitate marketers in developing their marketing stratefy and also improve the market for Google AdWords.

Google is keeping at the top of demand driven marketing strategy.

Largest Technology Buyout – Microsoft Purchases Skype!

Growth in the technology sector is becoming major threat to industry giants. Recent $8.5 billion Skype buyout deal with Microsoft is one example of how industry giants are trying to do things to keep up with the faster growing technology companies.

On 9th May, this largest buyout agreement was finalized. This acquisition will help Microsoft enter in business lines such as calling to play, catch-up in mobile and web advertising.
Microsoft realizes that the market for online advertising and mobile software is growing with crazy pace and this biggest Internet takeover in the recent history, will also bring Microsoft in direct competition with Google in online advertising and Apple Inc. in mobile software.

The plan to connect Skype’s 170 million active users, to Microsoft’s Outlook e-mail, Xbox game console, Windows mobile phones and corporate-phone software will truly shake the technology market place!

Skype was founded in 2003 by Niklas Zennstrom and Janus Friis. The founders sold the company for $2.6 billion in 2005 to San Jose, California-based EBay Inc., which in turn sold off most of its stake four years later. Current investors include EBay, Silver Lake and Andreessen Horowitz.

We need to watch how Google takes this deal in the near future!

Effective Communication - the Science of Change Management

We like to live in our comfort zone and as intelligent specie generally resist change, particularly in the corporate world. Often people do not realize the cost of their rigidity in changing their behaviors.

How many times did you experience people gossiping in the corridors about a particular process or procedure introduced in your organization in which management had spent precious time and money? Initial reactions are curiosity, fear, anxiety that result in reluctance in adapting things that are aimed at improving the efficiency and brining transparency in an organization.

Many times, the key reason for resistance to change is lack of communication between the change implementers and staff. Senior management often leaves the process to an implementing team, resulting a communication gap between the top management and the rest. Certainly causing frictions!

Yes Change Management is a science many senior managers still find tough to deal with.

There are two essentials to follow for managing change:
1. Open and two way communication
2. Creating buy-in by describing benefits

I read an excellent piece from Garrison Wynn

"Communication skills are the foundation of team work, allowing us to transfer a message of support and hope so we believe as a group that solutions are possible. The key to being able to communicate and benefit from each other is to truly see you own value. That will allow you to see it more clearly in others."

Technically speaking, when we communicate, we try to influence other’s thoughts, hence this should be a carefully crafted process and thoughtful selection of words is necessary and often realizing the pain of not changing helps in behavioral acceptability towards change.

Watch an interesting video on Change Management here.

Entrepreneurship is Beyond Money Management

A number of new businesses sprung up in the time of recession. After failure to find a suitable job, most people try to enter into entrepreneurship career. But due to unstable economic conditions and lack of their abilities to face the entrepreneurship challenges, some succeed, some not.

Rich Dad Poor Dad author Robert Kiyosaki has written a new book “Unfair Advantage” in which he describes that unemployed people enjoy an unfair advantage of becoming an entrepreneur. According to Robert, “age is not a bar in becoming self-employed”. For example, he says that “It might be easy to lease a luxury car and offer limo service”.

Robert says that “The ability to sell is an important skill of any entrepreneur and the key job of an entrepreneur is to raise money.”

And he advices entrepreneurs to learn:

1. to Sell,
2. to invest via market trends, and
3. to invest in real estate trends.

In my view, this theory can be challenged. There is no doubt when economy dives and companies start showing people doors, a larger number of individuals try to start their own businesses. But at the same time, cash is scarce and products and services are competing for less money. This cut throat competition makes survival for new business a major challenge.

My argument is that “Basics of Entrepreneurship” go beyond selling and investing. Entrepreneurship needs much more holistic approach and skill-set, idea and idea implementation strategy is evenly important. After all investments will be made when access cash is available!

Why would I buy an Apple (iPOD, iPhone or iPad)?

The simple answer is “iPad is IN”.

The concept of different strategies for business machines and consumer hardware is now history. New technologies have changed the way marketing was done to businesses and to individuals.

The most significant change in the way such products are positioned it the marketplace came from iPhone. Despite the fact that most tec people originally categorized iPhone as a consumer product, it became extremely liked gadget in the corporate world as well.

Unique positioning done by Apple is now helping the company to tap into equal business opportunities in both market segments. This strategy is likely to outrun Apple’s competitors HP that is bringing out HP Slate.

The key to this unique positioning by Apple is by making a consumer focused product and transforming it for into a corporate gadget by adding business functionalities.
This approach provided Apple a strategic place in the young consumers market. For example youth can graduate from iPod Touch to iPhone at a later date and to tablet devices. Having said that, the challenge for Apple is to satisfy its consumers that are unable to use third party applications.

My view is that Apple builds customer loyalty right from the youth hood just like Wal-Mart that trains its future customers by giving them small trolleys for shopping at Wal-Mart stores.

What is McDonald’s Line of Business?

Starting his career as a Red Cross ambulance driver, how did Ray Korc became the owner of McDonald’s Restaurant chain? Ray had a vision:

“Serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama”

This could only be done through creating flaw less processes and effective supply chain, and today, McDonald’s restaurant system is known for consistency in taste due to uniform methods of preparation.

I read an interesting quote from him:

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.”

Today McDonald's is one of the largest restaurant chains in the world.
But if I ask you “What is McDonald’s Actual line of business? I am sure almost 100% will respond: “RESTAURANT BUSINESS or Selling Hamburgers”.

WRONG:
McDonald’s line of business is “REAL ESTATE”. Surprised!

McDonald’s is known for acquiring properties for its restaurants at the most attractive intersections. Not only in the US, but around the globe, all McDonald’s restaurants are either located at busy intersections or in malls full of customers. These properties have made this company the single largest owner of real estate in the world.

Interestingly, the company is now entered in China in a big way. Let’s see how this fast emerging market takes its business to new heights. That's what we call a futuristic strategy for business development.

The Untapped Facebook Opportunity in Pakistan

Over the last few days I have been asking my contacts if they are using Facebook as a tool for business networking or business promotion. Despite the fact that Pakistanis are one of the largest Facebook community, but the response to my question is mostly NO!

For older generation, perhaps Facebook is too technical and they generally do not feel comfortable in exploring the opportunities, but surprisingly, the younger generation also marginally uses it as an opportunity tool!

I was reading an article in San Francisco Chronicle that quotes a study conducted by PEW Research Center in the US suggesting that:

“up to 8 percent of the top news sites' traffic now comes from Facebook, which is also one of the top destinations after a visitor leaves a news site, an indication that people are using the Facebook Share button embedded in news stories.”

Further

“CNN, had 5.84 percent of its departing visitors heading to Facebook and 7.05 percent coming from the social network. SFGate saw 3.82 percent of its traffic going to Facebook and 5.74 percent coming the other way”.

These are some astonishing numbers. I am wondering how many business in Pakistan are actually using social media as a Business TOOL? I guess, most businesses are still living in stone age and hence provide supper opportunities for social media experts.

Tweets by Celebrities on Mother’s Day

Tweeting has become an “In” thing. Perhaps this is the reason that on this mother’s day in addition to cakes, chocolates and flowers for mothers, a number of celebrities also sent their love and gratitude via Tweeter.

For example:

Vivek Oberoi wrote: For ur love, guidance, wisdom and strength...Love you maa!

Actress Bipasha Basu, tweeted: "My Mother! Superwoman! Paying respect to the most selfless person in our lives, Mothers! Everyday not just today."

Neil Patrick Harris of How I Met Your Mother “Happy Mother’s Day, everyone! I’m very lucky to have a mom I respect and love”.

Sarlet Kourtney Kardashian tweeted: “Happy Mother’s Day to all of the amazing mother’s!! Life would not be possible without you! Enjoy your day,”

Actress Dia Mirza wrote; “Every time I think of all that my mother is and does I wonder if I''ll ever make a mother as good as her... My Mommy is the best,"

Lara Dutta tweeted: “To mine, and all the mommies in the world, may today and all your days be filled with unconditional love!, actress-producer Lara Dutta said.

Ex-Australian spinner Shane Warne- “Happy mothers day to all the mums out there-you guys have the toughest job in the world. Hope you get spoilt-to my mum-your the best !!!!!!”

Sania Mirza Malik- “Happy Mother's day to all the wonderful and fabulous mothers in the world..the world is nothing without you all:)”

Well done celebrities, you found time to at least tweet for your moms!

Tips on Finding a Dream Job

So after my blog “Be an Entrepreneur - Do not suppress your career potential!” I received emails from readers suggesting “there are people out there interested in a job career, I should write for them as well!

So I asked myself, what is a dream job?

1. Comes with loads of money?
2. Provides career growth opportunity?
3. Less volatile?
4. Or all three?

Anyone with very basic intelligence would say yes, ALL THREE. I do not think one should not ask for the best, however, without self diagnostic it is not possible to expect all that falling into your lap!

Market forces together with your education, experience, will to accept challenges and your Unique Selling Proposition (USP) that helps you stand out in competition determines what will be your career opportunities.

I highly recommend James Caan’s book “Get the Job You Really Want”. James was born in Pakistan in 1960. Migrated to UK where he changed his identity. He graduated from Advanced Management Program at Harvard Business School, and known for building and selling businesses. He made his fortune in recruitment business “Humana International” with 147 offices in 30 countries.

His book not only addresses the challenges for experienced job seekers, but also provides tools for new market entrants.

Caan says: “It is possible to have the job of your dreams. Together we are going to set about getting you there..”

Enjoy reading and get your dream job.

Mothers Day Special “Mompreneurs - a very happy mother’s day!”

Mother’s Day on the second Sunday of May is a well-established tradition going back to Ann Jarvis of Philadelphia in 1907. With her strong determination, Ann dedicated her life to fulfill her mother’s dream of the recognition of day for honoring mothers.

Mothers are special, absolutely! They carry a baby for 9 months, day-night, work or rest, rain of snow. Go through birth pains, feeds, loves, cares, guides. No doubt, God has combined all His loving qualities only in one person “Mother”.

With ever changing dynamics of business, raising a family for working mothers has been a challenge. The term used for Mom Entrepreneurs is “Mompreneur”. Cool, isn’t it?

There is no doubt that striking a balanced life is perhaps the biggest struggle for a Mompreneur. Writer Julie Lenzer Kirk in her book “The PartnerpReneur Edge” suggests that being a mom makes a better businesswoman and how parenting teaches helps building a successful business.

In my view mothers are:

Better planner
Have people’s qualities
Caring
Visionary
Understand money
Pushy and
Supportive

Keep it up moms, a very happy mother’s day to Momopreneurs around the globe!

Financial Wisdom helps Generate Wealth!

I was sitting with a very old friend who is a brave entrepreneur. He has successfully owned businesses in the US, Sri Lanka and now experimenting with his travel knowledge and owns a Travel Agency in Karachi, Pakistan.

He was in bad mood!

Reasons:
1.Phenomenal increase in cost of doing business
2.Strike calls by various political and religious outfits in protest of one thing or another.

Knowing my friend, I asked him about his financial management policy. Response: Sales-costs=Profits. Well done I said!

But how do you price your services? Are you now underselling, how much capital has been with held by your suppliers (airlines etc)-did you add the cost of capital into your pricing, how much is your promotional cost-who pays for this?

These were aftershocks for my friend. He never built those costs into his pricing and was also unaware if he was underselling. The only thing he knew, “His company was getting into financial trouble”.

I remembered a tag lines from Robert T Kiyosaki’s book Rich Dad Poor Dad “The Rich Invent Money”. They do it by carefully considering the financials of their businesses, “every bit of financials”. They understand the difference between assets and liabilities. They invest in assets and reduce their liabilities. This helps them invent money. That is the power of

Robert suggests:

“ the primary cause of financial struggle is simply not knowing the difference between an asset and a liability.”

Usually businessmen, particularly in countries with low literacy rate, struggle in working with their financials. Today I understood the key reason for business failures in developing countries – Lack of Financial Literacy - A knowledge that ensures the strength of a company.

Be an Entrepreneur - Do not suppress your career potential!

Over past 25 years of professional career, I have been interacting both with employees and entrepreneurs. Only this week while traveling from Lahore to Karachi, I was sitting with a young MBA who is working at a large FMCG company (www.engro.com) as an Assistant Brand Manager, a career job for the last nine years.

We started talking about career progress and role of employers. Generally speaking, a good employer with strong HR department provides a career map to its employee right at the beginning of their career. This young lad also had the same experience. He was happy that from research, he is moved to a more lively position that allows him to interact with a wider community and also involves substantial traveling. At this position, a small company maintained car and cell phone expense are also provided. Excellent deal, isn’t it?

My radical thought process started! No it is not a good deal, my thoughts pushed me further in the opposite direction………….

I am getting convinced that if an employer gives you a career map……. Your growth is almost pre-defined. Annual performance reviews and career meeting might help in couple of quick jumps on your salary scale, you are happy to visualize a decent career growth and position 10 years down the line without realizing that your mind has been locked to a certain path.

Okay, now compare working for others, with working for yourself as an entrepreneur. Looking at examples such as Richard Branson, Anita Roddick, Ray Kroc, Sir Alan Sugar etc, you will see that the freedom and the flexibility to progress for an entrepreneur is unimaginable!

Having said this, entrepreneurship is not a piece of cake like some may believe. This means no more 9-5 working, no more relaxed weekends. Because now you have different set of challenges, you are a manager, order taker, order filler, bookkeeper, shipping manager and customer service representative all in one, at least at the beginning of your entrepreneurial career.

But the pleasure is awesome! Now you are defining your own career path……….

Driving Traffic to your Blog

Generally, driving traffic to a blog is a major challenge for any blogger. There are several resouces availabel on the web. I however like the starters to consider social media as the first choice, its easy and quick. Facebook, Twitter and Linkedin particularly have great viral impact.

Following are some links that provide some useful information:

1. How to Increase Website Traffic
2. Seth Godin's Blog
3. Stumbleupon

Enjoy Blogging!

Stuck on your career ladder – Tools for Moving Ahead

I promised to write a follow-up blog to the one published in August last year
titled “Career Stagnation Syndrome”. I started that blog by asking:

Did you ever realize how challenging it is to continue upward on your career ladder?
I received several emails and comments on my facebook and linkedin posts suggesting that generally, people feel “they are stuck”).

In my view, YOU are the sole problem!

Ask yourself: Am I really putting in efforts that would build momentum for my career move? Think about it…. and run a reality check based on the following points:

Do I have the right qualifications, experience and exposure?
Is my current employer growing in business volumes and profits?
Is senior management supportive of my career development?
What is the competition like (are there any other potential candidates waiting for promotion)?

Write down your statements and now answer the following questions:

- Do I need to upgrade my qualifications?
- Do I need to look for another job in a sector and company that is growing?
- How do I show enthusiasm and express my desire for promotion to senior management?
- How can I beat the competition?

Your answers will help you make a strategic plan that will build momentum and the energy required to pull you out of the situation.

It’s like re-launching a brand when companies repackage the old stuff and find a new market for their products. My experience is that people stuck in their career get frustrated and generally complaints without realizing “how free they are to make a move!”.

It’s simple and doable; just remember three words:
Commitment – Passion - Action

Few Leaders - Others Just Pretending!

“There is no such thing as a perfect leader, either in the past or present, in China or elsewhere. If there is one, he is only pretending, like a pig inverting spring onions into his nose in an effort to look like an elephant.” —Liu Shao-Chi — Which means we must consistently strive to improve ourselves”.

Realizing that there aren't many strive for improvement, the above stuck me hard! Does it mean that leaders around us are just pretending?

To me, One can improve only if he has the realization about self-accountability, and courage to take criticism in a positive manner.

There aren't many who can describe things that they should not be doing as leaders!

Continuous improvement is the key challenge for leaders..... only few meet this challenge...... so there are only few leaders, others are just pretending!

Collective Wisdom – Power to Generate Solutions

Over the past 22 years of my interactions with top executives, I have noticed that most of them never realize the knowledge and expertise exist within their own organizations.

Often stuck in issues such as decline in sales, increasing production losses/costs, staffing, branding etc, they look outside the organization by hiring an “Independent Consultant” for advice.

I ask them why an outside Consultant? You have people who know the company, product and customers. They look at me with blank faces and say “That’s the best practice” or there is any other way out?

Neglecting the wealth of internal knowledge and expertise, most businesses end-up paying massive amount of consultation fee for advice that is often too expensive to implement. Smaller business can’t afford that fee and either vanish or go into deep trouble.

One of the most effective way to overcome issues mentioned above is by encouraging staff and senior management to get engaged in creative discussions focusing Issues-vs-Solutions.

Nothing can beat the power of “Collective Wisdom”. By effective interactions between the staff and senior management, the knowledge and insight gained is invaluable. It not only helps identify solutions to major issues, but also create ownership among staff and boost morale.

Process is easy! Find couple of enthusiastic individuals within the organization and ask them to prepare questions relevant to a specific issue for group discussions. Once questions are validated, call group meetings (ideally 10-15 relevant participants), break them into equal groups. In a relaxed environment float questions one-by-one and generate debate. You will soon realize the extraordinary co-creative potential that exists when human beings start close interaction. You will see the energy, bindings and ownership values emerging.

This "Collective Wisdom" generated by group discussions will layout a clearer path towards solutions that are practical to implement describing “How to –and “How not to”.