Saturday, October 1, 2011

McDonald’s Marketing Strategy of Innovation and Trendsetting

McDonald’s is known for its innovative market positioning. There is no doubt that McDonald’s rapid growth is based on intelligent and smart business ideas based on the dynamics of business environment and societal changes. The restaurant which was started in 1948 with just one outlet now has its footprints across the globe. It’s global sales in 2010 was recorded at $24 billion with net profit rose to $4.95 billion last year, up 5% compared with 2009.
If we list the most known innovative ideas introduced by McDonalds, first thing that comes to our minds is the concept of Happy Meal – a combo meal for children featuring a free toy that made McDonald’s restaurants most demanded place for meals by kids across the globe. The second most interesting concept that the chain introduced in 1975 was Drive-thru, a brand new feel of comfort for “On the Go” customers to beat their hunger with quick purchase of meal. This idea now accounts for more than half of restaurant system-wide sales!

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Friday, September 30, 2011

Do you Still Need an Effective Cover Letter?

I have written enough on how job search techniques are changing with the emerging dynamics of recruitment. It is now a known fact that more and more jobs are now available through social media networks as compared to traditional newspaper advertisements.

Not many people know that #jobs can help you job posted on twitter! Those who know this certainly have a clear advantage in the job market. With the emergence of jobsites such as Monster, Workopolis, Rozee, Bayt etc and social media network such as LinkedIn, job hunters are encouraged to register and leave their profiles for recruiters to search from a wide database.

The question however is: If the need for a well crafted cover letter remains or this is an obsolete tool?
In my opinion, the new recruitment process when the process starts on social media or via internet based applications, need for a cover letter is almost eliminated. Applicants need worry about a cover letter only if it is specifically requested by the advertiser.

There are many articles available on various websites, such as Harvard Business Review or Ezinearticles on how to write effective cover letter. In my views, is required, it should be prepared using the following structure:
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Sunday, September 25, 2011

Quick Job Search Tips