Friday, September 30, 2011

Do you Still Need an Effective Cover Letter?

I have written enough on how job search techniques are changing with the emerging dynamics of recruitment. It is now a known fact that more and more jobs are now available through social media networks as compared to traditional newspaper advertisements.

Not many people know that #jobs can help you job posted on twitter! Those who know this certainly have a clear advantage in the job market. With the emergence of jobsites such as Monster, Workopolis, Rozee, Bayt etc and social media network such as LinkedIn, job hunters are encouraged to register and leave their profiles for recruiters to search from a wide database.

The question however is: If the need for a well crafted cover letter remains or this is an obsolete tool?
In my opinion, the new recruitment process when the process starts on social media or via internet based applications, need for a cover letter is almost eliminated. Applicants need worry about a cover letter only if it is specifically requested by the advertiser.

There are many articles available on various websites, such as Harvard Business Review or Ezinearticles on how to write effective cover letter. In my views, is required, it should be prepared using the following structure:
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