Wednesday, May 30, 2012

Samsung Galaxy III - Brand that is Going to Rock at London Olymics 2012

What an exciting branding opportunity for Samsung – Its newly launched Samsung Galaxy SIII has been announced as Olympic Games 2012 Phone.

The company is one of the world’s major manufacturers of cell phones. Timing for the launch of its latest Galaxy SIII were perfect and its partnership with VISA to provide mobile payment solutions to VISA customers using Samsung products will give an excellent boost to its brand equity. Smart enough, company’s strategic alliance with VISA, the most wanted plastic money in the world which is establishing around 3000 contactless payment kiosks in and around London where millions of sports lovers will be provided a unique experience of convenience and secure payments in restaurants and malls is going to help Samsung a lot!

During Beijing Olympics in 2008, Samsung experienced a 100% growth in its market share in the more challenging Chinese market. Company hopes to experience the same in the European market in 2012.

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Simple and Effective Blogging Techniques

Blogging undoubtedly is an art. It requires sense of humor, creativity, language skills and also bit of technical skills. I have been blogging for over six years now. I learnt the technical bits by the process of hit and trail. My mission is to transfer knowledge about blogging to anyone who is interested in learning the skill! is a Google product which is already optimized to appear in Google Search if proper labeling; key word density and title text is used.

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Linchpin Lessons by Seth Godin

Seth Godin has written 15 books and is considered as the Marketing Guru of this era. He has revolutionized the concept of marketing and personal development. In this book, using his unique style, he stresses on the need to enhance your abilities to become indispensable.

The importance of understanding the need to become indispensable is also very rightly highlighted by the author. He suggests that only indispensable people become integral part of an organization and are rarely replaced or challenged.

Seth’s views on how a Linchpin operates are point to pounder. Their ability to create their own roadmap and engaging others in implementing the creative strategies need a careful review by readers. Key message from Seth is “Linchpins do not require a map, they create one”.

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