What an exciting branding opportunity for Samsung – Its newly launched Samsung Galaxy SIII has been announced as Olympic Games 2012 Phone.
The company is one of the world’s major manufacturers of cell phones. Timing for the launch of its latest Galaxy SIII were perfect and its partnership with VISA to provide mobile payment solutions to VISA customers using Samsung products will give an excellent boost to its brand equity. Smart enough, company’s strategic alliance with VISA, the most wanted plastic money in the world which is establishing around 3000 contactless payment kiosks in and around London where millions of sports lovers will be provided a unique experience of convenience and secure payments in restaurants and malls is going to help Samsung a lot!
During Beijing Olympics in 2008, Samsung experienced a 100% growth in its market share in the more challenging Chinese market. Company hopes to experience the same in the European market in 2012.
The company is one of the world’s major manufacturers of cell phones. Timing for the launch of its latest Galaxy SIII were perfect and its partnership with VISA to provide mobile payment solutions to VISA customers using Samsung products will give an excellent boost to its brand equity. Smart enough, company’s strategic alliance with VISA, the most wanted plastic money in the world which is establishing around 3000 contactless payment kiosks in and around London where millions of sports lovers will be provided a unique experience of convenience and secure payments in restaurants and malls is going to help Samsung a lot!
During Beijing Olympics in 2008, Samsung experienced a 100% growth in its market share in the more challenging Chinese market. Company hopes to experience the same in the European market in 2012.
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