Social media and digital marketing sphere has been changing
so quickly, it is impossible for businesses and entrepreneurs to keep track of
these changing dynamics. Tools, applications and techniques all are being
updated, revised and improved on a daily basis.
If we look at the recent past, Facebook advertisement,
groups and fan pages were considered effective mediums for promoting brands.
Google Ads are also extremely popular for promoting local and international
businesses.
Entrepreneurs liked the versatility of these two platforms
for one unique reason “Targeted Marketing”. Both Facebook and Google have done
a lot of work in indexing their viewership. Their business model provides
entrepreneurs and brand managers opportunity to promote their product, services
or brands to specific viewership in a targeted country or region.
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