Tuesday, August 23, 2011

Key Interview Tips for Job Seekers

I get emails and calls from youngsters waiting to enter the job market. Some of them are known through social media or other meet-ups, and also some who are referred through contacts. Most of them are MBAs – but even with such a degree, finding a job is becoming challenging.

I usually call people to meet in person. My focus has always been to help them learn the basics such as resume writing and exploring the hidden job market and when searching for job. One has to remember that although the economy is not doing great and job market competition is stiff, there are companies hiring new employees.

During the course of several years of voluntary work, I felt that a number of candidates get a job interview, but due to lack of preparation, they are unsuccessful!

Branding Lesson from Lady Gaga

Recently I was following Lady Gaga who has established her brand extremely well. Her creativity is really inspiring. She is identifiable everywhere in the world. Following factors led her to a successful brand building:

1. She told her story over and over in the same consistent way and found millions of loyal fans by identifying herself as a “weirdo” who was completely different from the rest of the “pretty” girls who attended the same catholic school she did; not being the most attractive was not and is not an obstacle to be the most successful.