Wednesday, May 30, 2012

Linchpin Lessons by Seth Godin

Seth Godin has written 15 books and is considered as the Marketing Guru of this era. He has revolutionized the concept of marketing and personal development. In this book, using his unique style, he stresses on the need to enhance your abilities to become indispensable.

The importance of understanding the need to become indispensable is also very rightly highlighted by the author. He suggests that only indispensable people become integral part of an organization and are rarely replaced or challenged.

Seth’s views on how a Linchpin operates are point to pounder. Their ability to create their own roadmap and engaging others in implementing the creative strategies need a careful review by readers. Key message from Seth is “Linchpins do not require a map, they create one”.

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