Monday, May 16, 2011

Poor Service – Poor Rating

The secret ingredient for a successful airline is its service quality.

After having traveled in Emirates, Qatar, Thai, Itehad, you get used to a high quality Business Class experience. Nice, comfortable and modern seats, excellent meals, both in quality as well as quality.

However United Airlines is yet to learn the actual meanings of Business Class! Experience UA977, a 14 hours direct flight from Dubai to Washington DC. The flight leaves at mid-night Dubai and lands in the US at around 7am. You would like to get enough sleep to allow you going to work around mid-day.

Forget about this if you have taken UA977…. Business Class is comparable to an Economy+! Still operating with manual seat controls, the leg room and seat alignment does not provide Business Class comfort.

After the recently becoming a single company, Continental and United together with United Express, Continental Express and Continental Connection, operate an average of 5,820 flights a day to 373 airports on six continents. However US Airlines are not in good financial shape.

The US's eight largest airline companies (counting United Airlines and Continental Airlines as one and Southwest Airlines and AirTran Airways separately) incurred a collective 2011 first-quarter net loss of $1.01 billion, ATW calculated. The deficit was slightly widened from a net loss of $985.7 million in the 2010 March quarter as rising fuel costs offset strong revenue gains. With these financials, one should not expect any major service quality uplift program, at least in the medium term.

Choice is yours, but I would opt for other options!

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