Saturday, May 14, 2011

Think Insights – Google Tools for Marketers and Researchers

Jenny Liu, Senior Product Marketing Manager, Google in his blog of 11 May wrote:

"It’s one of our guiding principles that data beats opinion. With that in mind, our marketing team has put a lot of effort into posing interesting questions—How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today’s Hispanic web user?—and answering them with concrete information to help marketers make better informed decisions".

Google is making the difference! The comapny has developed an excellent tool “Think Insights website”. This tool will represent a wide variety of content. Google will use its knowledge and insights into internet marketing trends. The company has put substantial efforts in understanding its users which is helping Google improve how web users are embracing new media platforms and how marketers are adapting to technology’s dynamic landscape.

The availibity of key data will facilitate marketers in developing their marketing stratefy and also improve the market for Google AdWords.

Google is keeping at the top of demand driven marketing strategy.

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