Thursday, March 1, 2012

Changing Trend in Marketing with Social Media

A report published at Bloomberg suggests that; “Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.”

The trend for marketing is changing through the globe. There are studies that show that fewer people are reading newspaper ads or billboards. According to Mashable “more people get their news from the Internet than from newspapers — and more ad dollars went to online outlets than to newspapers, too.”

This is supported by a surveys conducted by the Pew Project for Excellence in Journalism that says, “34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favored newspapers); and a full 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.”

Most voters in this survey were from age group 18-to-29, and that is the market today and in the future!

Click here to read the complete article

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