Thursday, March 1, 2012

The Age of Social Media

My recent posts focused on business opportunities available through social media. There is no doubt that social media is an extension of online businesses, but the same also provides business promotion opportunities for non-online business too. This post is about some examples of how businesses in Pakistan are using social media to increase outreach and building brand value.

In the modern age of social media, physical presence of a business is becoming irrelevant. For example a pizza oven at home can be turned into a potential business. I have taken this example from 14th Street Pizza, based in Karachi. Based on a simple business model, marketing is done only via Facebook. They have an active Facebook page with over 130,000 fans. This marketing tool brings them massive sales every day.

Click here to read complete article

JOIN me on Facebook and Twitter

No comments: