Monday, November 7, 2011

Creativity and Innovation – Massive Challenges for Corporates and Entrepreneurs

I am sure my readers will agree that most corporate, particularly multinational companies try to implement ideas that worked in one culture or environment. I sometime wonder how these corporate can encourage their executives to act creatively in their respective societies and work environment.
Creativity is not a new topic. It has been discussed widely in all major business journals. Researchers have written heaps of stuff on creativity.

Having spoken to several senior executives, I have come to a conclusion that creativity in the developing and under developed countries is less challenging as compared to developed countries. Reason is simple, due to lack to technological advancement, there are more opportunities in the developing or under developed countries for experimenting with creative ideas whereas creative ideas in the developed world face fierce competition!

Following is a statement by Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, is the author of Serious Play and the forthcoming Getting Beyond Ideas. Scharge says:

“This point is vital: genuine creativity isn’t about ideas. It’s about translating ideas into ingenious products, services and solutions. Ideas are the seeds, not the substance, of creativity. Getting them to take root is easier than it’s ever been.”

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