Social media and digital marketing sphere has been changing so quickly, it is impossible for businesses and entrepreneurs to keep track of these changing dynamics. Tools, applications and techniques all are being updated, revised and improved on a daily basis.
If we look at the recent past, Facebook advertisement, groups and fan pages were considered effective mediums for promoting brands. Google Ads are also extremely popular for promoting local and international businesses.
Entrepreneurs liked the versatility of these two platforms for one unique reason “Targeted Marketing”. Both Facebook and Google have done a lot of work in indexing their viewership. Their business model provides entrepreneurs and brand managers opportunity to promote their product, services or brands to specific viewership in a targeted country or region.