How can Social Media be used as a Tool for Job Search

If you have been employed and doing well in your career, you might not need career advice!

But most people need to grow faster and progress quickly. I am one of them and I want others to grow fast too! In my opinion, in most cases, growth is due to high level contacts and networking.

For over last three years, I have been monitoring social media trends, believe it or not, more and more jobs are now available on social media. Avoiding social media or using it only for chatting to friending is perhaps something that will push you behind the scene. No one can deny the fact that face-to-face networking is crucial, but ignoring the importance of active social media presence is crime, bluntly speaking, those who are not following the norms, are making a serious mistake!

I am a great fan of social media networking and strongly belief that no other medium can provide the extreme exposure one can get using social media tools. Ali Chambers, vice president at Boston-based executive coaching and outplacement supports my views and said;

“People who have neglected to create and update a social media presence, particularly on LinkedIn, could miss out on being considered for positions.”

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What is Toyota's Branding Strategy that Keeps Toyota at the Top

I drive Toyota and love it! The company claims that “80% of all Toyotas sold in the last 20 years are still on the road today.” Agree to disagree; Toyota is a strong car, a tough brand and far ahead in the branding strategy as compared to its Japanese competitors Honda and Nissan.

According to Mike Stefaniak, a marketing communications professional;

“Toyota recognizes the difference between just marketing products and actually investing in creating a brand for the company. The company seems to know the value of creating a corporate framework to facilitate customers’ preference for the company’s products. Hence, a strong company reputation is contributing to the product being a safe choice.”

But why Toyota is a great auto brand? Since last thirty years, the company has built its brand around 5 key factors:

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Legends never die; Steve Jobs Who gave us Apple, iPod, iPad and iPhone will live forever!

People are sending RIP for Steve Jobs, inventor of Apple, a legend who survived from cancer at an early age, an inventor who created the best fonts for computers, and a presenter who won the hearts of many around the globe! Steve Jobs had massive following; I followed him for this art of public speaking! He gave us Apple to enjoy the experience of technology! A great man who will live forever …….

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