Why Start-up Companies Fail?

I came across some fascinating numbers recently in a survey done by The Start-up Genome by analyzing 3200 start-up companies. They identified five core areas where start-up companies need to scale. These are: Customer, product, team, business model and funding.

Following is an interesting infographic by Start-up Genome

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Is Facebook a Prefered Marketing Platform?

Social media and digital marketing sphere has been changing so quickly, it is impossible for businesses and entrepreneurs to keep track of these changing dynamics. Tools, applications and techniques all are being updated, revised and improved on a daily basis.

If we look at the recent past, Facebook advertisement, groups and fan pages were considered effective mediums for promoting brands. Google Ads are also extremely popular for promoting local and international businesses.

Entrepreneurs liked the versatility of these two platforms for one unique reason “Targeted Marketing”. Both Facebook and Google have done a lot of work in indexing their viewership. Their business model provides entrepreneurs and brand managers opportunity to promote their product, services or brands to specific viewership in a targeted country or region.

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Samsung Galaxy III - Brand that is Going to Rock at London Olymics 2012

What an exciting branding opportunity for Samsung – Its newly launched Samsung Galaxy SIII has been announced as Olympic Games 2012 Phone.

The company is one of the world’s major manufacturers of cell phones. Timing for the launch of its latest Galaxy SIII were perfect and its partnership with VISA to provide mobile payment solutions to VISA customers using Samsung products will give an excellent boost to its brand equity. Smart enough, company’s strategic alliance with VISA, the most wanted plastic money in the world which is establishing around 3000 contactless payment kiosks in and around London where millions of sports lovers will be provided a unique experience of convenience and secure payments in restaurants and malls is going to help Samsung a lot!

During Beijing Olympics in 2008, Samsung experienced a 100% growth in its market share in the more challenging Chinese market. Company hopes to experience the same in the European market in 2012.

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