Linchpin Lessons by Seth Godin

Seth Godin has written 15 books and is considered as the Marketing Guru of this era. He has revolutionized the concept of marketing and personal development. In this book, using his unique style, he stresses on the need to enhance your abilities to become indispensable.

The importance of understanding the need to become indispensable is also very rightly highlighted by the author. He suggests that only indispensable people become integral part of an organization and are rarely replaced or challenged.

Seth’s views on how a Linchpin operates are point to pounder. Their ability to create their own roadmap and engaging others in implementing the creative strategies need a careful review by readers. Key message from Seth is “Linchpins do not require a map, they create one”.

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Louise Hazel, Brand Ambassador for Panasonic at London Olympics

Following is a message from Eleanor Kawamura of Panasonic – The Company is one of the key sponsors of London Olympics 2012.

“Here’s a picture-perfect picture of a postcard from London! ♥
I’d like to announce that we’ll be going into a week-long break until Monday next week (May 7th). It’s called “Golden Week” in Japan with many public holidays in a row, such as Shōwa Day, Constitution Memorial Day, Greenery Day and Children’s Day.

My favorite is Children’s day because we hang up some fish decorations that flutter in the wind. It’s a lot of fun!

We will reply to any questions when we come back. Have a great week everybody! Show a Day, Constitutional Memorial Day, Children Day.

My favorite is Children day because we hang some fish decorations that flutter in the wind and has lots of fun. We will reply to any questions when we come back. Have a great week everybody.”
Panasonic has engaged its followers on company’s Facebook fan page . The company has adapted an interesting strategy; they are uploading attractive pictures from around London and also making very soft comments about these pictures.

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Coca Cola is Using London Olympics 2012 for Promoting its Brand

Coca Cola is one of the key sponsors of London Olympics 2012. Tough for Pepsi, they will gain massive mileage during the 17 days event. As a branding strategy, Coke has always associated its brand with the feeling of togetherness and joy. How could they let go this opportunity that comes after five years! After all Olympics is one of the biggest sports events in the world.

Coca Cola as its branding strategy for London Olympics 2012 have created a commercial “Move to the Beat”. This commercial was unveiled by on 15 February 2012 (check the video at the bottom of this post). Some of you may remember that in 2010 FIFA World CUP, Coke produced a new version of a Somali- Canadian K’Nana’s Waving Flag Song. Its association with an event that was watched by scores of people, the song became extremely viral on social media networks, giving massive brand equity to the company.

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