Monday, April 30, 2012

Coca Cola is Using London Olympics 2012 for Promoting its Brand

Coca Cola is one of the key sponsors of London Olympics 2012. Tough for Pepsi, they will gain massive mileage during the 17 days event. As a branding strategy, Coke has always associated its brand with the feeling of togetherness and joy. How could they let go this opportunity that comes after five years! After all Olympics is one of the biggest sports events in the world.

Coca Cola as its branding strategy for London Olympics 2012 have created a commercial Move to the Beat. This commercial was unveiled by on 15 February 2012 (check the video at the bottom of this post). Some of you may remember that in 2010 FIFA World CUP, Coke produced a new version of a Somali- Canadian K’Nana’s Waving Flag Song. Its association with an event that was watched by scores of people, the song became extremely viral on social media networks, giving massive brand equity to the company.

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