Monday, April 30, 2012

McDonald’s Branding Strategy at Olympics 2012

As one of the chief official sponsors of London 2012 Olympics, McDonald’s restaurant is using its marketing and innovation strategy to attract large numbers at the world’s biggest McDonald’s with seating capacity for 1500 people. This restaurant is being built specially to serve large crowd at the games.

It is estimated that over 3 million customers will walk into this gigantic facility which will be operated by over 2000 staff and is equipped to serve over 50,000 Big Macs during the games. This unique facility is build using recyclable materials and is spread over 9,000 square feet.

McDonald’s has been sponsoring Olympic games since 1976 and fully understands the opportunity for creating more loyal customers during Olympics. The London Olympics 2012 will be the 9th games for McDonald’s to act as the event’s official restaurant and the only branded food retailer burgers and French fries to feed hungry customers.

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