Coca Cola is Using London Olympics 2012 for Promoting its Brand

Coca Cola is one of the key sponsors of London Olympics 2012. Tough for Pepsi, they will gain massive mileage during the 17 days event. As a branding strategy, Coke has always associated its brand with the feeling of togetherness and joy. How could they let go this opportunity that comes after five years! After all Olympics is one of the biggest sports events in the world.

Coca Cola as its branding strategy for London Olympics 2012 have created a commercial “Move to the Beat”. This commercial was unveiled by on 15 February 2012 (check the video at the bottom of this post). Some of you may remember that in 2010 FIFA World CUP, Coke produced a new version of a Somali- Canadian K’Nana’s Waving Flag Song. Its association with an event that was watched by scores of people, the song became extremely viral on social media networks, giving massive brand equity to the company.

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McDonald’s Branding Strategy at Olympics 2012

As one of the chief official sponsors of London 2012 Olympics, McDonald’s restaurant is using its marketing and innovation strategy to attract large numbers at the world’s biggest McDonald’s with seating capacity for 1500 people. This restaurant is being built specially to serve large crowd at the games.

It is estimated that over 3 million customers will walk into this gigantic facility which will be operated by over 2000 staff and is equipped to serve over 50,000 Big Macs during the games. This unique facility is build using recyclable materials and is spread over 9,000 square feet.

McDonald’s has been sponsoring Olympic games since 1976 and fully understands the opportunity for creating more loyal customers during Olympics. The London Olympics 2012 will be the 9^th games for McDonald’s to act as the event’s official restaurant and the only branded food retailer burgers and French fries to feed hungry customers.

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Twitter Followers Will Enjoy Olympics in a Unique Way

London Olympics will be tweeted massively. This is the first event of this magnitude for Twitter and users all over the world will follow and engage with tweets about sports they love. To faclitate social media users, in London, a hudge Wi-Fi network has been created which will be 100% free!

British Telecom operator O2 is providing this excellent facility to ensure that millions of visitors that come to the City have the best experience possible and share their experiences on social media networks.

I a press release, Derek McManus, Chief Operating Officer for O2 said, “This groundbreaking deal – the first of its kind in the UK – will see us deliver high quality connectivity across London in time for London 2012. Our longer-term aim is to expand our footprint of O2 Wifi, which is open to everyone, and also intelligently enhance our services at street level, where people need the network the most.
“Our £500m annual network investment program is focused on integrating new layers of technology into the existing network to enable a seamless and sustained customer experience. We are driven entirely by our customers’ needs and believe that services should be delivered in the best possible way, across multiple networks and supported by different technologies.”

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