How to become Indispensable

Are you a Linchpin?

A person who is as indispensable as a linchpin in a hand grenade – He is missed if he is gone!
This terminology is invented by Seth Godin, an author with 13 bestselling books on his credit, an entrepreneur who has created successful businesses, a speaker who motivates audience with his mesmerizing style and examples, a visionary marketer. Seth is called “America’s Greatest Marketer”. He writes a blog which is ranked by Technorati as the #1 blog in the world written by a single individual.

Seth Godin’s focus is on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, how to deal with the changing dynamics of this ever changing world.
I was recently reading a blog 5 Ways to Become Indispensable at Work and this post is a comparison of two distinct views on “How to become indispensable”.

You can become indispensable - Click here to read how

You can join me on Facebook & Twitter

12 Leadership Lessons by Steve Jobs

What were the 12 Visionary Leadership Lesson Guy Kawasaki learnt from Steve Jobs?
Do you know who Guy Kawasaki is? He worked for Apple as software evangelist and later on as Chief software evangelist. His job was to convince people to write software for Apple.

He worked for Steve Jobs twice, only few are on this league! Guy is highly inspired by Steve Jobs’s vision and leadership qualities. He described the following key lessons that inspired his life:

1. Experts are clueless: Youngsters have temptations to default to older people but innovation is usually done by younger generation. Experts are generally stuck in older thinking pattern.
2. Customers can not tell you what they need: They can define things that are within their vocabulary. If you want to win the world, ignore your customers. Use your own vision to create stuff that creates markets never before.

Read complete post CLICK here
You can join me on Facebook & Twitter

Changing Trend in Marketing with Social Media

A report published at Bloomberg suggests that; “Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.”

The trend for marketing is changing through the globe. There are studies that show that fewer people are reading newspaper ads or billboards. According to Mashable “more people get their news from the Internet than from newspapers — and more ad dollars went to online outlets than to newspapers, too.”

This is supported by a surveys conducted by the Pew Project for Excellence in Journalism that says, “34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favored newspapers); and a full 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.”

Most voters in this survey were from age group 18-to-29, and that is the market today and in the future!

Click here to read the complete article


JOIN me on Facebook and Twitter