The Age of Social Media

My recent posts focused on business opportunities available through social media. There is no doubt that social media is an extension of online businesses, but the same also provides business promotion opportunities for non-online business too. This post is about some examples of how businesses in Pakistan are using social media to increase outreach and building brand value.

In the modern age of social media, physical presence of a business is becoming irrelevant. For example a pizza oven at home can be turned into a potential business. I have taken this example from 14^th Street Pizza, based in Karachi. Based on a simple business model, marketing is done only via Facebook. They have an active Facebook page with over 130,000 fans. This marketing tool brings them massive sales every day.

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Growing Opportunites for Making Money Online

Power of web 2.0 is still unfolding. Businesses small or large, corporations, political parties, think tanks etc are fast becoming aware of the fact “There is no escape from the might of internet!” Looking back in the history, CEO of CNET Halsey Minor was amongst the first corporate leaders who accepted the power of internet. Started as a cable TV in 1992, CNET soon started beaming via the web.

Amazon has been recognized the first comprehensive ecommerce enabled marketing platform. The growth has been phenomenal for this company, in 1999, Amazon touched the annual revenue US$1.5 billion. In the quarter ending June 2011, the revenue stood at US$ 9.91 billion.

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Can Facebook Help in Generating Business Leads

Facebook with its massive outreach to over 800 million active users globally has become an ultimate promotional tool for businesses and simply cannot be ignored.

Those who label it as timewaster would be astonished by taking a quick browse on reasons for considering Facebook as a promotional tool for any business:

It is the single platform that connects its users speaking 70 languages. According to Facebook stats, over 400 million users visit their newsfeed at least once every day; this connects (on an average) them to eighty community pages, Facebook groups or events posted by their contacts. Users consider this platform as a good tool to upload photos. It has become so popular that on an average over 250 million photos are being uploaded every day!

With an increasing use through mobile devices, this application is now accessed by more than 350 million users via their cell phones or Smartphones. This gives Facebook an extra ordinary outreach to people on the go.
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