Turn your Dreams into realities

In his article, “Innovators: How To Turn Your Dreams Into Reality”
Neil Armand, said
“Whether you have tried to sell your ideas in the past and failed or whether you have never tried beyond nurturing your ideas in your mind, please remember this--if you deeply believe in your ideas and if you have a vision of greatness for your ideas, one day, you will be able to turn your dreams into reality”.

Often, it is too challenging to turn your dream into realities; however, entrepreneurs are usually successful in making their dream come true!

How come? One of the reason is their ability of visualize. They know specifics of their dreams (shape, size, characteristics, odor, features etc).

Interestingly, most successful entrepreneurs share their dreams with their peers and get advice. This not only improve upon their ideas, also helps expand their knowledge horizon.

“If you can dream it, you can do it”, said Walt Disney.

The Most Intimate Innovation of This Century! Birth Control Pill

So is it TV, Internet, iPod, iPad, CD, DVD ………. No!

The Time Magazine suggests that the Birth Control Pill is the one that affected us most intimately!

Richard Stengel, Managing Editor of Time Magazine writes;

“In 2010 the importance of women’s health is more pressing than ever; hundreds of thousands of women die in pregnancy and childbirth each year. Counties that educate and empower women tend to be less violent and unstable and more likely to develop socially and economically”

While I agree that women empowerment by providing equal opportunity in decision making, education, health and other aspects of democratic culture is vitally important, but I fail to understand how developed nations will cope with reduced birth rate and aging generation. The only option most such nations are looking at is “Encourage Immigrants” to come, live, work and produce the next generation for these countries.

It’s a challenging question; We should remember “one size does not fit all”!

“The Mom Test”

I read an interesting article by Ian Yarett published in recent Newsweek Magazine. Ian pointed to the importance of Customer (consumer) behaviour resulting in acceptance or rejection of a new product, in this case Apple’s iPad.

Ian’s mom, a phyical therapist, in her mid-50’s A lady with no interest in new technologies. She uses a slow first-generation MacBook, primarily for basic wordprocessing, emails and web browsing. And how experiencing iPad excited her. When she tried out its email and web browsing, and watched the display reorient automatically as she turned it sideways, she wanted one immidiately!

My learning from this article is very simple, Experiencing increases the customer (consumer’s) confidence and makes marketing simple.