I read an interesting article by Ian Yarett published in recent Newsweek Magazine. Ian pointed to the importance of Customer (consumer) behaviour resulting in acceptance or rejection of a new product, in this case Apple’s iPad.
Ian’s mom, a phyical therapist, in her mid-50’s A lady with no interest in new technologies. She uses a slow first-generation MacBook, primarily for basic wordprocessing, emails and web browsing. And how experiencing iPad excited her. When she tried out its email and web browsing, and watched the display reorient automatically as she turned it sideways, she wanted one immidiately!
My learning from this article is very simple, Experiencing increases the customer (consumer’s) confidence and makes marketing simple.