In a recent report, US administration says that, President Barack Obama has ordered a revision of America’s National Security Strategy with the aim to remove terms that link Islam to terrorism. The officials said the change would remove terms like “Islamic radicalism” from the National Security Strategy.
Bush administration described the war against terrorists as “the struggle against militant Islamic radicalism. This caused US a lot of Image issue amongst Muslims within the US and around the globe.
The report suggests that in 2008, the US National Counter-Terrorism Centre produced a document, called “Words that Work and Words that Don’t: A Guide for Counter-Terrorism Communication,” which encouraged government agencies and officials to avoid characterizing terrorist groups as “Islamic” or “Muslim,” as that could “unintentionally legitimize” their tactics.
Super! Words will have impact and this move will certainly help change the IMAGE but the question is how much efforts will be required to ensure regularly communicating this NEW Message to the larger audience around the globe and how long it will take to actually see the impact?
Any comments Brand Management guys?
Saturday, April 10, 2010
Thursday, April 8, 2010
Promoting Brand Image – Learning from Sania Mirza-Shoaib Malik Story
(Download latest on Sania and Shoaib http://shoaib-sania.com/)
So were they international fame? No, Sania Mirza was known to tennis lovers, mostly of Indian origin, and Shoaib Malik was a cricketer known to few cricket playing nations.
Their marriage was not such a big event that could become headlines in most media around the globe! Only one move made them the most discussed couple on every form of media in only couple of weeks!
Was that a strategically planned, or was an accident? One character Ayesha was the key in what we saw “Creating the Mess”. But it was also proved that mess is sometime useful in building the Brand Image!
We may see Sania-Shoaib designer shop, sports products, novel, a movie (on their adventures wedding). Best of luck to them.
Learning: Keep exploring the new ways to promote your brand and yourself, becoming a household name should be the objective.
So were they international fame? No, Sania Mirza was known to tennis lovers, mostly of Indian origin, and Shoaib Malik was a cricketer known to few cricket playing nations.
Their marriage was not such a big event that could become headlines in most media around the globe! Only one move made them the most discussed couple on every form of media in only couple of weeks!
Was that a strategically planned, or was an accident? One character Ayesha was the key in what we saw “Creating the Mess”. But it was also proved that mess is sometime useful in building the Brand Image!
We may see Sania-Shoaib designer shop, sports products, novel, a movie (on their adventures wedding). Best of luck to them.
Learning: Keep exploring the new ways to promote your brand and yourself, becoming a household name should be the objective.
Friday, April 2, 2010
Inspirations - Dreams Come True!
I was wondering when we grow, why we imitate people around us, why we like or dislike certain things? How do we chose a career, buy a car etc.
I was caught by one word that makes things happen in our lives, “Inspirations”, we grow up with lots of these around us.
Recently, I was reading an article by Amy Twain, author of "Quick-Action Plan for A More Confident You", who says that “Real inspiration can be compared to a fingerprint, different for every person”. Isn’t that true? We all know that not everyone is inspired by similar things.
Yes, you can find them where ever you go. Be fully aware and look around objectively, believe me, universe is full of inspirational stuff.
List what inspires you; it will help you in making your dreams come true!
I was caught by one word that makes things happen in our lives, “Inspirations”, we grow up with lots of these around us.
Recently, I was reading an article by Amy Twain, author of "Quick-Action Plan for A More Confident You", who says that “Real inspiration can be compared to a fingerprint, different for every person”. Isn’t that true? We all know that not everyone is inspired by similar things.
Yes, you can find them where ever you go. Be fully aware and look around objectively, believe me, universe is full of inspirational stuff.
List what inspires you; it will help you in making your dreams come true!
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