Saturday, April 10, 2010

Challenge “Redefining US Image” - Obama moves to de-link terrorism from Islam

In a recent report, US administration says that, President Barack Obama has ordered a revision of America’s National Security Strategy with the aim to remove terms that link Islam to terrorism. The officials said the change would remove terms like “Islamic radicalism” from the National Security Strategy.

Bush administration described the war against terrorists as “the struggle against militant Islamic radicalism. This caused US a lot of Image issue amongst Muslims within the US and around the globe.

The report suggests that in 2008, the US National Counter-Terrorism Centre produced a document, called “Words that Work and Words that Don’t: A Guide for Counter-Terrorism Communication,” which encouraged government agencies and officials to avoid characterizing terrorist groups as “Islamic” or “Muslim,” as that could “unintentionally legitimize” their tactics.

Super! Words will have impact and this move will certainly help change the IMAGE but the question is how much efforts will be required to ensure regularly communicating this NEW Message to the larger audience around the globe and how long it will take to actually see the impact?

Any comments Brand Management guys?

2 comments:

Neel said...

this looks like a tough call unless backed by a fully propelled campaign to improve the image of muslims as peace loving people....why is that when something good is acheived by a muslim...even the nobel prize..it is given to a certain cirizen belonging to ceratin nation....and when ver a terrorist activity occurs...the instant reaction is muslim terrorist...arent ther enough exmple of terrorrism in the west....Serbia....Irish freedom fghters...or Lankan tigers etc...so why is it always the muslims who are blamed...why not pint out the nationality????

Anonymous said...

This is why the peace-loving Muslims must stand up and loudly and passionately speak out against the radicals and terrorists who call themselves Muslims.

Do this, and hearts will change.