(Download latest on Sania and Shoaib http://shoaib-sania.com/)
So were they international fame? No, Sania Mirza was known to tennis lovers, mostly of Indian origin, and Shoaib Malik was a cricketer known to few cricket playing nations.
Their marriage was not such a big event that could become headlines in most media around the globe! Only one move made them the most discussed couple on every form of media in only couple of weeks!
Was that a strategically planned, or was an accident? One character Ayesha was the key in what we saw “Creating the Mess”. But it was also proved that mess is sometime useful in building the Brand Image!
We may see Sania-Shoaib designer shop, sports products, novel, a movie (on their adventures wedding). Best of luck to them.
Learning: Keep exploring the new ways to promote your brand and yourself, becoming a household name should be the objective.