Saturday, June 23, 2012

BlueGala - The online Dress Store by Josh Weiss

Blue Gala Logo - Online Dress Company
The entrepreneurial spirit is so powerful that forced Josh Weiss to quit a job as a high yield credit research analyst and to become a dresses seller via online retail shop.

Josh Weiss, has an online store- a one stop shop for prom, cocktail, evening and formal dresses. This New York based company with close to 1000 varieties, offers dresses for a wide cross-section. Their range is from the high end designers to small individual vendors.

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Sunday, June 17, 2012

Why Start-up Companies Fail?

I came across some fascinating numbers recently in a survey done by The Start-up Genome by analyzing 3200 start-up companies. They identified five core areas where start-up companies need to scale. These are: Customer, product, team, business model and funding.

Following is an interesting infographic by Start-up Genome
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Friday, June 15, 2012

Is Facebook a Prefered Marketing Platform?

Social media and digital marketing sphere has been changing so quickly, it is impossible for businesses and entrepreneurs to keep track of these changing dynamics. Tools, applications and techniques all are being updated, revised and improved on a daily basis.

If we look at the recent past, Facebook advertisement, groups and fan pages were considered effective mediums for promoting brands. Google Ads are also extremely popular for promoting local and international businesses.

Entrepreneurs liked the versatility of these two platforms for one unique reason “Targeted Marketing”. Both Facebook and Google have done a lot of work in indexing their viewership. Their business model provides entrepreneurs and brand managers opportunity to promote their product, services or brands to specific viewership in a targeted country or region.