Thursday, April 8, 2010

Promoting Brand Image – Learning from Sania Mirza-Shoaib Malik Story

(Download latest on Sania and Shoaib
So were they international fame? No, Sania Mirza was known to tennis lovers, mostly of Indian origin, and Shoaib Malik was a cricketer known to few cricket playing nations.

Their marriage was not such a big event that could become headlines in most media around the globe! Only one move made them the most discussed couple on every form of media in only couple of weeks!

Was that a strategically planned, or was an accident? One character Ayesha was the key in what we saw “Creating the Mess”. But it was also proved that mess is sometime useful in building the Brand Image!

We may see Sania-Shoaib designer shop, sports products, novel, a movie (on their adventures wedding). Best of luck to them.

Learning: Keep exploring the new ways to promote your brand and yourself, becoming a household name should be the objective.

Friday, April 2, 2010

Inspirations - Dreams Come True!

I was wondering when we grow, why we imitate people around us, why we like or dislike certain things? How do we chose a career, buy a car etc.

I was caught by one word that makes things happen in our lives, “Inspirations”, we grow up with lots of these around us.

Recently, I was reading an article by Amy Twain, author of "Quick-Action Plan for A More Confident You", who says that “Real inspiration can be compared to a fingerprint, different for every person”. Isn’t that true? We all know that not everyone is inspired by similar things.

Yes, you can find them where ever you go. Be fully aware and look around objectively, believe me, universe is full of inspirational stuff.

List what inspires you; it will help you in making your dreams come true!

Tuesday, March 23, 2010

Explore Possibilities with Positive Attitude

An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event --- Defination from wikipedia

What does it mean? In simple words it suggests that when human being faces a situation when something is going against his or her expectations, usually a pessimistic approach develops that instigates negative attitude. And a positive attitude is a reflection of our expected outcomes of an event etc.

Now go back in your memories and think when and where negative attitude brought even bigger pessimistic vision? I am sure you will find many instances when in the back of your mind; you developed this negativity that attracted more negativity and created depression and anxiety!

This proves that the attitude we display certainly reflects on the path we take in life and in everything we do while staying in that frame of mind. Not only that, it also affects our life by determining what happens to us today and tomorrow.

So, now we know that our attitude determines many aspects of our life and positive attitude brings about positive things, while a negative attitude spreads negativity around us.

Be transformed by adapting to a positive attitude, join the positivity --