Olympics 2012 - An Opportunity for Global Brands

This year’s largest sports extravaganza will be London Olympics 2012, the best opportunity for brands to increase their brand equity and to win hearts of their customers. London Olympics are starting from 27 July and will finish on 12^th August.

According to Daily Telegraph, BBC Television is gearing up to broadcast London Olympics to about 42,000,000 people. There will be 24 BBC internet channels providing HD streaming throughout the games. 20,000 media centers will work around the clock to host a similar number of journalists. There will be 1,233 cameras to do coverage of the event. And this is just one channel with many others in the que!

One of the biggest gainer from Olympics 2012 will be the hotel and travel industry in and around London. They are expected to accommodate close to a million visitors during the 17 days of games. Londoners will experience traffic chaos, chocked restaurants and pubs, markets will overflow. But all that is great for the official sponsors!

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Knowledge Workforce & Web 2.0

Digital era is the era of knowledge workforce. This means that in addition to specializations, the workforce at all levels require multiple skills in social sciences and technology. Accept it or not, technology has been integrated into our daily routine that has altered our DNAs. Smartphones, Blackberries, iPads and Tabs have given us the opportunity to learn faster and engage community around us effectively.

In early 1990, I started my job as a Trade Promotion Assistant at the British Consulate in Karachi. Coming from a commercial organization, I was shocked to learn that the office did not have a fax machine! Couple of months after my joining, as part of process improvement exercise, staff was asked to submit suggestions. Guess what, I recommended a fax machine.
Whereas Management Officer considered that as the best recommendation and allocated a budget for purchase of a fax machine of my choice, my head of department was unsure why we need this equipment.

After two decades, I now understand that perhaps until 90’s, technology penetration in the corporate world was slow, hence the acceptability of new technology. Situation is now different and corporate leaders who fail to adapt new technologies are fast pushing their companies into Coma!
I found an interesting video by Andrew McAfee of the MIT Center for Digital Business in which he explained how Web Enterprise 2.0 and other new collaborative tools let everyone create and organize information.
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An Excellent Story of Entrepreneurial Success

Social Media networking sites such as Facebook, Orket, Twitter, Linkedin and many more are building communities and helping people to exchange knowledge and information. These social media networks are also helping in promotion of brands, marketing, fund raising and conducting surveys.

I recently met team of Pakistani social media network “Pring”and inspired by their creativity and decided to publish the following interview I had with the creator of Pring Muhammad Nasarullah.

“We make Pakistan’s largest social network called Pring. We’re connecting Pakistanis on any handset with information and people they care about.”

An excellent story of entrepreneurial success! Click here to read

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