Brand Building with a Perfect Logo

Let me start this post by asking a simple question:

What is the first thing an entrepreneur creates before starting a business?

Answer: A business logo.

The reason is simple. Logo is created to build brand identity and it is also a visual representation of your business that helps in building brand equity and ensuring customer loyalty. Therefore it is essential to consider spending time and energy in creating a perfect logo.
Some people rightly argue that logo is not a brand, according to Dan Pallotta who is an expert in nonprofit sector innovation and a pioneering social entrepreneur;

“A brand is much more than a name or a logo. Brand is everything, and everything is brand”
This means that everything that goes around creating brand value and brand recognition is important, and my view is that an attractive logo plays a vital role in doing so.
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Micro Management Failures!

The term Micro Management means keeping close control on happenings within an organization. The term has a negative connotation and rightly so. Manager’s role is to facilitate, but a micro manager generally creates roadblocks for other coworkers.

Small business owners tend to micromanage, but once the business grows, the scope of an owner manager’s responsibilities change. It however becomes challenging for him to realize the situation, which ultimately makes life difficult for him and his coworkers. In this post, I would like to focus on why people micromanage and what can be done to improve situation in an organization.

Psychologically, we all are micromanagers; some will consider this a radical statement. But the fact of the matter is that human generally think that “they are correct and others are goofs”. Those who say that they are working for micro managers, most of the time do not realize that they micromanage too
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The Age of Social Media

My recent posts focused on business opportunities available through social media. There is no doubt that social media is an extension of online businesses, but the same also provides business promotion opportunities for non-online business too. This post is about some examples of how businesses in Pakistan are using social media to increase outreach and building brand value.

In the modern age of social media, physical presence of a business is becoming irrelevant. For example a pizza oven at home can be turned into a potential business. I have taken this example from 14^th Street Pizza, based in Karachi. Based on a simple business model, marketing is done only via Facebook. They have an active Facebook page with over 130,000 fans. This marketing tool brings them massive sales every day.

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