Micro Management Failures!

The term Micro Management means keeping close control on happenings within an organization. The term has a negative connotation and rightly so. Manager’s role is to facilitate, but a micro manager generally creates roadblocks for other coworkers.

Small business owners tend to micromanage, but once the business grows, the scope of an owner manager’s responsibilities change. It however becomes challenging for him to realize the situation, which ultimately makes life difficult for him and his coworkers. In this post, I would like to focus on why people micromanage and what can be done to improve situation in an organization.

Psychologically, we all are micromanagers; some will consider this a radical statement. But the fact of the matter is that human generally think that “they are correct and others are goofs”. Those who say that they are working for micro managers, most of the time do not realize that they micromanage too
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The Age of Social Media

My recent posts focused on business opportunities available through social media. There is no doubt that social media is an extension of online businesses, but the same also provides business promotion opportunities for non-online business too. This post is about some examples of how businesses in Pakistan are using social media to increase outreach and building brand value.

In the modern age of social media, physical presence of a business is becoming irrelevant. For example a pizza oven at home can be turned into a potential business. I have taken this example from 14^th Street Pizza, based in Karachi. Based on a simple business model, marketing is done only via Facebook. They have an active Facebook page with over 130,000 fans. This marketing tool brings them massive sales every day.

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Growing Opportunites for Making Money Online

Power of web 2.0 is still unfolding. Businesses small or large, corporations, political parties, think tanks etc are fast becoming aware of the fact “There is no escape from the might of internet!” Looking back in the history, CEO of CNET Halsey Minor was amongst the first corporate leaders who accepted the power of internet. Started as a cable TV in 1992, CNET soon started beaming via the web.

Amazon has been recognized the first comprehensive ecommerce enabled marketing platform. The growth has been phenomenal for this company, in 1999, Amazon touched the annual revenue US$1.5 billion. In the quarter ending June 2011, the revenue stood at US$ 9.91 billion.

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