Deliver Effective Presentations

Giving an effective presentation is fun and enriches a sense of personal power; a quality presentation can help you win contacts, contracts and fortune! This is one of the key ingredients that will take your business to the next level.

I generally advise presenters to consider the 5P rule. This rule is explained in the last line of this post.
Presenters are generally required to learn to stand or move with a firm posture and speak with a natural accent. Understanding their audience and the environment is also advisable. Presenters who fail to exert a lot of energy and passion are unable to motivate their audience. It is also essential to learn the art of engaging your participants and stimulating the thought process for effective feedback and learning.

I have compiled a list of dos for those willing to learn the art of effective presentations!
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Techniques to Fight Depression?

One of the biggest causes of failure in achieving high growth in your career is “depression”. This blog post is written for depressed people and there are many. Some will accept it, some will not.

Let’s do a bit of self diagnostic of environment in which we wake-up every morning, drag ourselves until the day is over and ask just one question, how do I classify depression?

• A state when I feel no energy
• When I can only think of bad things
• Do not see light at the end of tunnel
• Fail to focus on issues (lack of concentration)
• Unhappy feeling
• Sleeplessness, fear and craving for food
• Unwell feeling on getting out of the bed in the morning

If you face any of the above in 24 hours, you might be experiencing depression, and it makes you powerless!
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Why Use Direct Mail as a promotional tool?

Remember those days when we used to wait for postman to deliver our mail? Things have changed; we now receive most of our bills, invoices and notices via email. Marketing and promotional material that used to flood our post box, now being sent to us in our spam box!

I recently conducted a random survey asking people about their preferences on receiving promotional material. Whereas most respondents expressed their preference to receive promotions via email, there was an alarming commonality, “It was easier to delete the email”.

Obviously when marketing and promotion is one of the major costs in any business, such a finding is scary. A major challenge for email marketing companies is to increase the “Open Rate”. There are various estimates and researches. But most experts agree that a 10-15% open rate is good. More important stuff is the action that the reader takes after reading the email. Logically speaking, a reader could delete, forward, respond or take no action.

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I was reading a report done by Constant Contact (one of the top email marketing companies in the US) based on a survey done in Fall 2011 that shows that 81% small business prefer face-to-face contact with the potential customers. Hence the importance of human contact is undeniable, particularly in case of small businesses.