What is Toyota's Branding Strategy that Keeps Toyota at the Top

I drive Toyota and love it! The company claims that “80% of all Toyotas sold in the last 20 years are still on the road today.” Agree to disagree; Toyota is a strong car, a tough brand and far ahead in the branding strategy as compared to its Japanese competitors Honda and Nissan.

According to Mike Stefaniak, a marketing communications professional;

“Toyota recognizes the difference between just marketing products and actually investing in creating a brand for the company. The company seems to know the value of creating a corporate framework to facilitate customers’ preference for the company’s products. Hence, a strong company reputation is contributing to the product being a safe choice.”

But why Toyota is a great auto brand? Since last thirty years, the company has built its brand around 5 key factors:

Click here to read complete article

Legends never die; Steve Jobs Who gave us Apple, iPod, iPad and iPhone will live forever!

People are sending RIP for Steve Jobs, inventor of Apple, a legend who survived from cancer at an early age, an inventor who created the best fonts for computers, and a presenter who won the hearts of many around the globe! Steve Jobs had massive following; I followed him for this art of public speaking! He gave us Apple to enjoy the experience of technology! A great man who will live forever …….

READ Full story

Learning from an SEO Expert Entrepreneur

There are many SEO Experts, but only few might have learnet it with passion!
“I converted my hobby and passion in to a business, this gave me more exposure, learning and rewards” – Zamir Anjum, CEO EzineSEO

“I was bored with the routine and being punctual at work, my passion was to start my own business and be punctual for myself instead!” This thought prompted Zamir Anjum to land into entrepreneurial career. The business started in loose partnership so no documentation was done. By virtue of this experience, Zamir’s business had a successful start. However in 2008 conflicts with partner forced them to dissolve the partnership. At this point Zamir decided to work independently, it was a new beginning!

Read Complete story Click here