Entrepreneurship is Beyond Money Management

A number of new businesses sprung up in the time of recession. After failure to find a suitable job, most people try to enter into entrepreneurship career. But due to unstable economic conditions and lack of their abilities to face the entrepreneurship challenges, some succeed, some not.

Rich Dad Poor Dad author Robert Kiyosaki has written a new book “Unfair Advantage” in which he describes that unemployed people enjoy an unfair advantage of becoming an entrepreneur. According to Robert, “age is not a bar in becoming self-employed”. For example, he says that “It might be easy to lease a luxury car and offer limo service”.

Robert says that “The ability to sell is an important skill of any entrepreneur and the key job of an entrepreneur is to raise money.”

And he advices entrepreneurs to learn:

1. to Sell,
2. to invest via market trends, and
3. to invest in real estate trends.

In my view, this theory can be challenged. There is no doubt when economy dives and companies start showing people doors, a larger number of individuals try to start their own businesses. But at the same time, cash is scarce and products and services are competing for less money. This cut throat competition makes survival for new business a major challenge.

My argument is that “Basics of Entrepreneurship” go beyond selling and investing. Entrepreneurship needs much more holistic approach and skill-set, idea and idea implementation strategy is evenly important. After all investments will be made when access cash is available!

Why would I buy an Apple (iPOD, iPhone or iPad)?

The simple answer is “iPad is IN”.

The concept of different strategies for business machines and consumer hardware is now history. New technologies have changed the way marketing was done to businesses and to individuals.

The most significant change in the way such products are positioned it the marketplace came from iPhone. Despite the fact that most tec people originally categorized iPhone as a consumer product, it became extremely liked gadget in the corporate world as well.

Unique positioning done by Apple is now helping the company to tap into equal business opportunities in both market segments. This strategy is likely to outrun Apple’s competitors HP that is bringing out HP Slate.

The key to this unique positioning by Apple is by making a consumer focused product and transforming it for into a corporate gadget by adding business functionalities.
This approach provided Apple a strategic place in the young consumers market. For example youth can graduate from iPod Touch to iPhone at a later date and to tablet devices. Having said that, the challenge for Apple is to satisfy its consumers that are unable to use third party applications.

My view is that Apple builds customer loyalty right from the youth hood just like Wal-Mart that trains its future customers by giving them small trolleys for shopping at Wal-Mart stores.

What is McDonald’s Line of Business?

Starting his career as a Red Cross ambulance driver, how did Ray Korc became the owner of McDonald’s Restaurant chain? Ray had a vision:

“Serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama”

This could only be done through creating flaw less processes and effective supply chain, and today, McDonald’s restaurant system is known for consistency in taste due to uniform methods of preparation.

I read an interesting quote from him:

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.”

Today McDonald's is one of the largest restaurant chains in the world.
But if I ask you “What is McDonald’s Actual line of business? I am sure almost 100% will respond: “RESTAURANT BUSINESS or Selling Hamburgers”.

WRONG:
McDonald’s line of business is “REAL ESTATE”. Surprised!

McDonald’s is known for acquiring properties for its restaurants at the most attractive intersections. Not only in the US, but around the globe, all McDonald’s restaurants are either located at busy intersections or in malls full of customers. These properties have made this company the single largest owner of real estate in the world.

Interestingly, the company is now entered in China in a big way. Let’s see how this fast emerging market takes its business to new heights. That's what we call a futuristic strategy for business development.