Thursday, October 6, 2011

Legends never die; Steve Jobs Who gave us Apple, iPod, iPad and iPhone will live forever!

People are sending RIP for Steve Jobs, inventor of Apple, a legend who survived from cancer at an early age, an inventor who created the best fonts for computers, and a presenter who won the hearts of many around the globe! Steve Jobs had massive following; I followed him for this art of public speaking! He gave us Apple to enjoy the experience of technology! A great man who will live forever …….

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Tuesday, October 4, 2011

Learning from an SEO Expert Entrepreneur

There are many SEO Experts, but only few might have learnet it with passion!
“I converted my hobby and passion in to a business, this gave me more exposure, learning and rewards” – Zamir Anjum, CEO EzineSEO

“I was bored with the routine and being punctual at work, my passion was to start my own business and be punctual for myself instead!” This thought prompted Zamir Anjum to land into entrepreneurial career. The business started in loose partnership so no documentation was done. By virtue of this experience, Zamir’s business had a successful start. However in 2008 conflicts with partner forced them to dissolve the partnership. At this point Zamir decided to work independently, it was a new beginning!

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Saturday, October 1, 2011

McDonald’s Marketing Strategy of Innovation and Trendsetting

McDonald’s is known for its innovative market positioning. There is no doubt that McDonald’s rapid growth is based on intelligent and smart business ideas based on the dynamics of business environment and societal changes. The restaurant which was started in 1948 with just one outlet now has its footprints across the globe. It’s global sales in 2010 was recorded at $24 billion with net profit rose to $4.95 billion last year, up 5% compared with 2009.
If we list the most known innovative ideas introduced by McDonalds, first thing that comes to our minds is the concept of Happy Meal – a combo meal for children featuring a free toy that made McDonald’s restaurants most demanded place for meals by kids across the globe. The second most interesting concept that the chain introduced in 1975 was Drive-thru, a brand new feel of comfort for “On the Go” customers to beat their hunger with quick purchase of meal. This idea now accounts for more than half of restaurant system-wide sales!

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