Effective Cold Calling Improves Sales Volume

We all receive cold calls. This is considered as one of the most effective technique for improving sales. With outbound call centers established at India, Pakistan, The Philippines, Cyprus etc – cost of sales have significantly gone down.

From insurance companies, to selling broadband connections and training programs to holidays, there is an ever growing number of segments that are being covered by those sales people who have limited knowledge about the prospective customer. Therefore companies using this technique are working on share volume – more calls made, more potential for closing deals.

I consider cold calling an “emotionless challenge”. Funny enough, two strangers talking, one is trying to sell something that the other stranger is not interested – and chances of experiencing some kind of a hostile reaction – caller defending etc.

Cold calling is not salesmanship, asks a highly successful sales person to start cold calling, and he will chicken out. I consider cold calling as a separate profession altogether. Successful cold callers are special people; they can turn cold calls into sales.

The key point to realize is that cold calling is not about making sales. It's definitely not. It's about getting the chance to make the sale. Specifically, the purpose of a cold call is to set an appointment to explain the product features.

Following are four recommendations for Cold Callers:

• First phase is always a gentle warm-up by humble introduction.

• Engagement in conversation is important, if your subject is talking to you, that means he has time – cash it, as not many people spend time talking to strangers.

• Now is the time for need analysis – this is a tricky part. Now the war really warms up. You want to push and the subject becomes defensive. Keep pushing, gently though.

• Now your subject is really listening to you - This is the time to turn around and offer SPECIAL deals just for this individual, failing, take a chance and get appointment for calling in a couple of days.

How did I learn to respect co-workers?

1986 – I was 22 years – Studying

I needed to work to earn some extra income for the family. My first job was at a catering local company as supervisor. Key features of this job were long hours and low pay. But at least I was bringing some extra income to support the needs of my family.

The owner of this company Khurshid Ahmed was a seasoned businessman. He lived in Germany for many years, hence had extensive international exposure. He was my first mentor (although at that time, I did not know the meaning and value this word Mentor carries!)

One evening when I was supervising a major wedding dinner of over 1,000 guests, and was in the middle of usual chaos, I saw a waiter in the pantry, having a chilled cola. My young blood started rushing toward my head – I pulled him aside and shouted “what the hell are you doing here, dinner is being served and you are enjoying your cola?” “go back to your position immediately” I said and snatched the pop from him. He slowly walked towards the dinner lounge.

It was a big reception, my mentor was also present and at the time when I was shouting at the waiter, he sneaked in and heard me.

The party went well, customers were happy and waiters got heavy tip. End of story!

Not exactly – next morning, my mentor called me in his office. He offered me chair and also a cup of hot tea. I thought, I must have done a great job and this is the reward of last evening. I was wrong!

I was told that I was awful and I had almost ruined the whole function – Why, what did I do, naturally, I was surprised! My mentor came close to me and said “the waiter you were shouting at was a nice man, otherwise you, me and my partners would have been serving the guests, because with one call from the aggrieved, whole team of waiters could go on strike immediately”!

I was sweating, “sorry”, I said. “I do not need your sorry, you need to say it to that waiter” I was told. Realizing the sensitivity, I went to the pantry, hugged that waiter and said sorry for misbehaving with him last evening.

Matter resolved – But two lessons for me:

1. Control your anger
2. Never misbehave

Your Team Sucks!

It is too difficult to develop and retain an effective team! True.

The iconic industrialist Henry Ford said:

“Coming together is a beginning. Keeping together is progress. Working together is success.”

One needs to take a deeper insight the above quote from Henry Ford and try to understand the concept based on an enlightening definition of team I came across was basically an acronym which said ;

T- Together
E- Everyone
A- Achieves
M- More

Perhaps the most important among them all was the importance of people working together in coherence and harmony. In all forms of organizational environment, it is the teamwork which spells the difference between the truly great organizations and those which struggle to survive and remain engaged in “Fire Fighting Process”.

During my 26 year career, I have seen numerous organizations that struggled to build effective teams. And the key reason to me was the “misconceptions in the process of hiring”.

Finding good people is a challenge. If you see most adverts are focused at attitude such but do not target behavior. What I learnt from my experience that behavior is something that can be seen and judged whereas, attitude is hidden and intangible. So if you hire for attitude, I am afraid, your team will suck!

Secondly, most job adverts mention “self-starters” – who can be a self-starter in a new place at a new environment and BOSS? Train and empower – let’s be honest, you are building a TEAM.

Do a bit of hard work while building a team. Move out of typical HR Style and Stay natural.

Talented people are fast learners and fast movers as well. To avoid losing team members, motivation and often a pat on their shoulders is needed. Delete the concept of ‘I’, and induce the concept of working together. This process of inculcating the concept of working together comprises of five simple steps:

• Hiring the right team
• Setting the direction
• Communicating the vision
• Listening and fixing issues
• Motivation and appreciation

Punch line: “Teams are effective only if they pursue the common objectives”