Sunday, August 26, 2012

Why Social Media Strategy for Businesses?

So after the emergence of social media if the world is changing so rapidly why companies are so reluctant in implementing social media strategies and engaging their employees in social media training programs? Perhaps they are still shy in appreciating the reality!

It is true that larger companies particularly in consumer products such as Pepsi, Coke, McDonalds, Samsung, Apple etc were the early entrants in the field of social media marketing and branding. They were sharp enough to foresee the future of communicating with customers and started experimenting with all forms of social media for engaging their customers. However, still a sizable group is only watching, they are not bold enough to start experimenting – They will be the losers!

The fact of the matter is that social media platforms are now smart enough to cater for the needs of local businesses. They know that the ever increasing social media communities are mostly localized. These local communities need local content and will respond to local advertisements and promotions and social media companies have now started offering better focused opportunities to brands and local businesses.
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