Social Era is Here to Lead!

This undoubtedly is the #SocialEra – ever increasing number of social media platforms are catering to unpredictable demands from social media users. With so many options to connect and communicate with communities and self-taught nature of social media, both social media users and companies that own social media platforms face numerous challenges.

I have been following Nilofar Merchant who is a regular contributor at Harvard Business Review Blogs. She is currently a corporate director at NASDAQ traded firm and a lecturer at Stanford. Nilofar has recently written a fantastic book 11 Rules for Creating Value in the Social Era.

In her interview with Forbes she talks about large number of people still following traditional way of doing business. Coming to work every day, sending emails etc. She argues that in the modern SocialEra, people should be thinking more creatively and working more innovatively.

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