Key role of today’s corporate leaders is to build communities and engage them in building successful organizations.
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Digital technology and Social media has completely changed the dynamics of societies we live in. Technological advancements have made it easier for leaders to build stronger communities. In the past couple of years, instead of considering social media as a threat, leaders are discovering its very real opportunities.However, rapid change in technology and tools is creating an unusual challenge for corporate leaders. They not only need to keep up with the developments in the corporate world, but also required learning and practicing these constantly emerging social media tools. Acquiring knowledge and use it effectively not only requires time and energy, but a lot of commitment as well. Times have gone by when leaders could afford to let their secretaries check emails and draft responses. Promptness and direct communication is the norm now.
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