Branding Lesson from Lady Gaga

Recently I was following Lady Gaga who has established her brand extremely well. Her creativity is really inspiring. She is identifiable everywhere in the world. Following factors led her to a successful brand building:


1. She told her story over and over in the same consistent way and found millions of loyal fans by identifying herself as a “weirdo” who was completely different from the rest of the “pretty” girls who attended the same catholic school she did; not being the most attractive was not and is not an obstacle to be the most successful.

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The 100th Post - Publishing my 100th Blogpost is a Milestone!

My 100th post! Its a milestone I am publishing my 100th blogpost!

When I started writing my 100thpost, it was like a batsman facing a pacer on a fast track with a new ball on his 99! Those who have been in this situation can only understand the feelings of reaching this milestone of hitting a century!

Only in 2011, I have encouraged and also trained at least six corporate personalities to become bloggers. The recent one is Mr Saad Amanullah, CEO of Gillette Pakistan. In the league were, Dr Afra Sajjad, Head of Education for Middle East North African and South Asia at ACCA, Dr Habib Aslam Gaba, a renowned cardiologist, Emad Sohail and Huzaifa Shabbir Hussain, my colleagues from CIPE and Dr Muhammad Azam Roomi, Principal Lecturer, MBM Program Director at Bedford University at Luton, UK.

But this particular post is about me, how did I start and what did I learn during the course of thisjourney.

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From Marketing Manager to an Entrepreneur- Meet Shamim Akhtar

“In 1996, I landed into entrepreneurial career due to my passion to become a successful entrepreneur, it was a decision I will always rejoice! – Shamim Akhtar owner of Care Marketing.

A dynamic women entrepreneur, Shamim Akhtar believes in nature, her business is related to import and marketing of healthcare products made from natural ingredients.

According to Shamim “entrepreneurship is the only way to transform personal abilities in to economic and social development, help our own self and others, by initiating business ventures”.

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