Monday, April 30, 2012

Louise Hazel, Brand Ambassador for Panasonic at London Olympics

Following is a message from Eleanor Kawamura of Panasonic – The Company is one of the key sponsors of London Olympics 2012.

“Here’s a picture-perfect picture of a postcard from London! ♥
I’d like to announce that we’ll be going into a week-long break until Monday next week (May 7th). It’s called “Golden Week” in Japan with many public holidays in a row, such as Shōwa Day, Constitution Memorial Day, Greenery Day and Children’s Day.

My favorite is Children’s day because we hang up some fish decorations that flutter in the wind. It’s a lot of fun!

We will reply to any questions when we come back. Have a great week everybody! Show a Day, Constitutional Memorial Day, Children Day.

My favorite is Children day because we hang some fish decorations that flutter in the wind and has lots of fun. We will reply to any questions when we come back. Have a great week everybody.”
Panasonic has engaged its followers on company’s Facebook fan page . The company has adapted an interesting strategy; they are uploading attractive pictures from around London and also making very soft comments about these pictures.

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Coca Cola is Using London Olympics 2012 for Promoting its Brand

Coca Cola is one of the key sponsors of London Olympics 2012. Tough for Pepsi, they will gain massive mileage during the 17 days event. As a branding strategy, Coke has always associated its brand with the feeling of togetherness and joy. How could they let go this opportunity that comes after five years! After all Olympics is one of the biggest sports events in the world.

Coca Cola as its branding strategy for London Olympics 2012 have created a commercial Move to the Beat. This commercial was unveiled by on 15 February 2012 (check the video at the bottom of this post). Some of you may remember that in 2010 FIFA World CUP, Coke produced a new version of a Somali- Canadian K’Nana’s Waving Flag Song. Its association with an event that was watched by scores of people, the song became extremely viral on social media networks, giving massive brand equity to the company.

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McDonald’s Branding Strategy at Olympics 2012

As one of the chief official sponsors of London 2012 Olympics, McDonald’s restaurant is using its marketing and innovation strategy to attract large numbers at the world’s biggest McDonald’s with seating capacity for 1500 people. This restaurant is being built specially to serve large crowd at the games.

It is estimated that over 3 million customers will walk into this gigantic facility which will be operated by over 2000 staff and is equipped to serve over 50,000 Big Macs during the games. This unique facility is build using recyclable materials and is spread over 9,000 square feet.

McDonald’s has been sponsoring Olympic games since 1976 and fully understands the opportunity for creating more loyal customers during Olympics. The London Olympics 2012 will be the 9th games for McDonald’s to act as the event’s official restaurant and the only branded food retailer burgers and French fries to feed hungry customers.

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