Thursday, March 1, 2012

Changing Trend in Marketing with Social Media

A report published at Bloomberg suggests that; “Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.”

The trend for marketing is changing through the globe. There are studies that show that fewer people are reading newspaper ads or billboards. According to Mashable “more people get their news from the Internet than from newspapers — and more ad dollars went to online outlets than to newspapers, too.”

This is supported by a surveys conducted by the Pew Project for Excellence in Journalism that says, “34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favored newspapers); and a full 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.”

Most voters in this survey were from age group 18-to-29, and that is the market today and in the future!

Click here to read the complete article

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Emotions | Power to Succcess

My last blog on this subject titled “What is Success? Concept Re-defined!” talked about how people perceive success.

I continued reading stuff on this topic and found that Anthony Robbins in his book “Awaken the Giant
Within” provided an excellent set of 10 Emotions that could lead to a successful life.

These Emotions are:

Love and Warmth
In my opinion only dead are unable to express love and warmth. There is only one way to prove that you are alive and still have soul in your body – love and warmth. Anthony writes that “love can melt almost any negative emotions, hence generate warmth”.

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Deliver Effective Presentations

Giving an effective presentation is fun and enriches a sense of personal power; a quality presentation can help you win contacts, contracts and fortune! This is one of the key ingredients that will take your business to the next level.

I generally advise presenters to consider the 5P rule. This rule is explained in the last line of this post.
Presenters are generally required to learn to stand or move with a firm posture and speak with a natural accent. Understanding their audience and the environment is also advisable. Presenters who fail to exert a lot of energy and passion are unable to motivate their audience. It is also essential to learn the art of engaging your participants and stimulating the thought process for effective feedback and learning.

I have compiled a list of dos for those willing to learn the art of effective presentations!
Click here to get the list:

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